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Government Body/Tourism
Travel Sponsorship Spend Goes Off A Cliff: New Strategies Needed For Post-COVID Recovery
June 6, 2020
The travel industry has hammered by the COVID-19 pandemic, but there are signs - in Asia-Pacific…
STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message
October 1, 2019
Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia
June 17, 2019
Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…
Tourism Board Switches Formulaic Celebrity Sports For Local Talent
January 8, 2019
In the latest activation of its ongoing Passion Made Possible campaign, the Singapore Tourism Board (STB) has focused on budding athletes in the city, particularly those in niche…
Grab Challenges Go-jek In Indonesia With Recent Content Play
November 27, 2018
Following on the heels of rival Go-Jek, Grab has made a move into the branded content world, scoring a partnership with Indonesia’s Ministry of Tourism.
Tourism Indonesia Surprises With Sadio Mane Move
October 23, 2018
Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.
Singapore Tourism Board (STB) Invests In "Passionate" Branded Content Fund
October 12, 2018
The Singapore Tourism Board is investing in ‘Fast Forward’, a US$723k fund to encourage creatives in the island to make local content for a global audience.
HKTB Wades Into Branded Content Collab To Woo Southeast Asian Visitors
June 7, 2018
Just stick to a winning formula seems to be the mantra behind Hong Kong Tourism Board (HKTB)'s latest dive into the branded content scene as it woos Southeast…
Shenzhen Pulls WTA Finals From Singapore
January 18, 2018
The Women’s Tennis Association (WTA) has reportedly chosen Shenzhen as the next host of its season-ending Finals tournament.
India's Leading Deodorant Brand Bets On Romance Author Collab
December 12, 2017
India’s leading deodorant brand ITC Engage has partnered with popular romance author Durjoy Dutta on a branded content campaign aptly called ‘Pocketful O’ Stories’.
