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Government Body/Tourism
Visit Qatar Backs Major Motorsports Events In The Country
March 12, 2024
Visit Qatar, the nation’s tourism authority, has become the official partner of the Lusail International Circuit…
Saudi Arabia’s Sustainable Development Project NEOM Backs IPL’s Rajasthan Royals
March 5, 2024
Saudi Arabia’s sustainable development project NEOM has become a major sponsor of Rajasthan Royals in a…
Saudi Tourism Authority Backs Saudi Pro League (SPL)
February 28, 2024
The Saudi Tourism Authority has become the latest to join the burgeoning portfolio of the Saudi…
Singapore Tourism Board (STB) Taps On Bollywood Starlet Ananya Panday Collab
January 19, 2024
In its upcoming branded content campaign, the Singapore Tourism Board (STB) has partnered with Bollywood starlet…
Riyadh Season Partners Serie A’s AS Roma
October 10, 2023
Riyadh Season has secured a deal with Serie A team AS Roma to become the football…
STB Extends Branded Content Strategy To India
December 11, 2020
Despite a paralysis of global travel, the Singapore Tourism Board (STB) is collaborating with India’s event…
Branded Content Still A Backbone Of Singapore Tourism Board’s Destination Marketing
November 6, 2020
The Singapore Tourism Board (STB) is set to unveil another branded content series as part of…
COVID-19 Halts 2020 Singapore Grand Prix & Hits Resulting Tourism Revenues
June 14, 2020
The 2020 edition of the Singapore Grand Prix which was slated to take place in mid…
Travel Sponsorship Spend Goes Off A Cliff: New Strategies Needed For Post-COVID Recovery
June 6, 2020
The travel industry has hammered by the COVID-19 pandemic, but there are signs - in Asia-Pacific…
STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message
October 1, 2019
Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
