Government Body/Tourism

Riyadh Season Partners Serie A’s AS Roma

October 10, 2023

Riyadh Season has secured a deal with Serie A team AS Roma to become the football…

STB Extends Branded Content Strategy To India

December 11, 2020

Despite a paralysis of global travel, the Singapore Tourism Board (STB) is collaborating with India’s event…

Branded Content Still A Backbone Of Singapore Tourism Board’s Destination Marketing

November 6, 2020

The Singapore Tourism Board (STB) is set to unveil another branded content series as part of…

COVID-19 Halts 2020 Singapore Grand Prix & Hits Resulting Tourism Revenues

June 14, 2020

The 2020 edition of the Singapore Grand Prix which was slated to take place in mid…

Travel Sponsorship Spend Goes Off A Cliff: New Strategies Needed For Post-COVID Recovery

June 6, 2020

The travel industry has hammered by the COVID-19 pandemic, but there are signs - in Asia-Pacific…

STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message

October 1, 2019

Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.

Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia

June 17, 2019

Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…

Tourism Board Switches Formulaic Celebrity Sports For Local Talent

January 8, 2019

In the latest activation of its ongoing Passion Made Possible campaign, the Singapore Tourism Board (STB) has focused on budding athletes in the city, particularly those in niche…

Grab Challenges Go-jek In Indonesia With Recent Content Play

November 27, 2018

Following on the heels of rival Go-Jek, Grab has made a move into the branded content world, scoring a partnership with Indonesia’s Ministry of Tourism.