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Inter Milan Scores SDY Sports As Asian Betting Partner
October 8, 2020
Serie A team Inter Milan have announced a two-year agreement with Asian bookie SDY Sports, the…
The Chinese White Goods Battle: Now Midea Expands Football Portfolio
October 2, 2020
Last week, Chinese consumer appliance brand Changhong made a high profile investment into the China National…
Qatar Airways Continues Sponsorship Portfolio Thanks To Government Bailout
October 1, 2020
With the pandemic battering the global airline industry, Qatar Airways has received a funding bailout from…
Douyin Strengthens Manchester City Partnership
September 25, 2020
Manchester City has formally confirmed a deal with Douyin that sees the Chinese video platform become…
Little Known Asian Investment Firm Surprises With Juventus Deal
September 18, 2020
Serie A giant Juventus continues its commercial expansion in Asia, securing a deal with fledging HK-headquartered…
Puma Makes Massive Statement in Football with Neymar Deal
September 16, 2020
Sponsorship strategies don't get much bigger than this. Brazilian footballing icon Neymar has sealed a partnership…
Chinese Online Bookie Yabo Scores Regional Deal With AC Milan
September 11, 2020
Serie A club AC Milan is set to boost its commercial presence across Asia through a…
Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time
August 20, 2020
Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…
Hisense Snaps Up PSG Partnership
August 13, 2020
Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…
Suning-owned Inter Milan Continues Social Media Rise In China
August 5, 2020
Serie A giants Inter Milan have seen their social media following in China rise to six…
