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Qatar’s Sport Sponsorships Incur Backlash In The West
November 25, 2021
A group of Bayern Munich fans are placing pressure on the club to boycott their Qatari…
Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership
November 11, 2021
FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…
Singapore Based Cryptocurrency Platform Bitget Scores Juventus Sleeve Sponsorship
September 30, 2021
Italian football giant Juventus has announced the club’s first ever sleeve sponsorship deal with Asian cryptocurrency…
India Super League (ISL) Dives Into The NFT World
September 28, 2021
Just last week, the Hero Indian Super League (ISL) announced a two-year partnership with Terra Virtua…
Spain’s Kelme Ramps Up Asian Football Interest With Latest Move
August 31, 2021
The Asian Football Confederation (AFC) has announced a partnership with sportswear brand Kelme for the 2021…
South Korea’s Kumho Tyre Renews Spurs Deal
July 30, 2021
South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…
Oppo Backs AFF Suzuki Cup; Plants New Flag In Southeast Asia
July 15, 2021
Chinese smartphone brand Oppo has been named as the official smartphone of the AFF Suzuki Cup…
Japanese Video Game Giant Konami Drops Griezmann’s Sponsorship
July 7, 2021
FC Barcelona’s French attacker Antoine Griezmann has been dropped by Japanese video game giant Konami, one…
Hummel Inches Back Into Asia’s Football Sponsorship Scene
July 2, 2021
Danish sports apparel brand Hummel has scored a landmark deal with Indian Super League (ISL) franchise…
Major Japanese Publisher Scores Landmark Liverpool FC Deal
June 23, 2021
One of Japan’s biggest publishers, Kodansha, has penned a multi-year landmark deal with EPL giant Liverpool…
