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Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time
August 20, 2020
Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…
Hisense Snaps Up PSG Partnership
August 13, 2020
Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…
Suning-owned Inter Milan Continues Social Media Rise In China
August 5, 2020
Serie A giants Inter Milan have seen their social media following in China rise to six…
COVID-19 Postpones 2020 Suzuki Cup Until Next Year
July 31, 2020
The 2020 Asean Football Federation Suzuki Cup national team football competition has been postponed until next…
Twitch Grows Its European Football Content With A Slew Of Club Partnerships
July 30, 2020
Amazon-owned streaming service Twitch is growing its clout in traditional sports with a new deal to…
Integrity Body Warns About Asian Betting Sponsorship Deals In European Football
July 24, 2020
The Global Lottery Monitoring System (GLMS) has warned European football clubs of the “damage to sports…
Broadcaster Pressures Top Tier Thai Football League To Resume Earlier
July 23, 2020
The Thai League 1 season could resume earlier than its scheduled restart in September, the Football…
Borussia Dortmund Gets Crafty With Digital-First Fan Engagement Efforts In Asia
July 23, 2020
With COVID-19 putting the brakes on pre-season global tours, Borussia Dortmund are going big on engaging…
Study: EPL's Increased Branding During "Closed" Games Dials Up Sponsor ROI
June 27, 2020
Commercial partners of English Premier League clubs could expect to receive global value between US$864k and…
Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart
June 14, 2020
As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
