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Football
Little Known Asian Investment Firm Surprises With Juventus Deal
September 18, 2020
Serie A giant Juventus continues its commercial expansion in Asia, securing a deal with fledging HK-headquartered…
Puma Makes Massive Statement in Football with Neymar Deal
September 16, 2020
Sponsorship strategies don't get much bigger than this. Brazilian footballing icon Neymar has sealed a partnership…
Chinese Online Bookie Yabo Scores Regional Deal With AC Milan
September 11, 2020
Serie A club AC Milan is set to boost its commercial presence across Asia through a…
Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time
August 20, 2020
Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…
Hisense Snaps Up PSG Partnership
August 13, 2020
Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…
Suning-owned Inter Milan Continues Social Media Rise In China
August 5, 2020
Serie A giants Inter Milan have seen their social media following in China rise to six…
COVID-19 Postpones 2020 Suzuki Cup Until Next Year
July 31, 2020
The 2020 Asean Football Federation Suzuki Cup national team football competition has been postponed until next…
Twitch Grows Its European Football Content With A Slew Of Club Partnerships
July 30, 2020
Amazon-owned streaming service Twitch is growing its clout in traditional sports with a new deal to…
Integrity Body Warns About Asian Betting Sponsorship Deals In European Football
July 24, 2020
The Global Lottery Monitoring System (GLMS) has warned European football clubs of the “damage to sports…
Broadcaster Pressures Top Tier Thai Football League To Resume Earlier
July 23, 2020
The Thai League 1 season could resume earlier than its scheduled restart in September, the Football…
