FMCG

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

India’s consumer goods giant Hindustan Lever (HUL.SS) has developed the Kan Khajura Tesan, a free radio-on-demand service through mobile phones, to reach out to the large rural population…

Neymar Scores Endorsement Deal With Police

December 18, 2013

Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…

Research: P&G most popular Olympic sponsor

November 6, 2012

Proctor & Gamble was the most effective sponsor of the London 2012 Olympics according to new research by Sponsorship Today and Think!Sponsorship.

Proctor & Gamble Tops CCTV Spending for Fifth Year

November 28, 2008

For the fifth year running, Proctor & Gamble has become the overall highest bidder at the CCTV prime resource auction, spending a total of 515 million RMB, up…