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FMCG/Cosmetics & Toiletries
Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?
November 23, 2015
With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…
FC Pune Scores Fair And Handsome Sponsorship With A Little Help From Celeb Owner
October 7, 2015
Fair And Handsome, a leading brand of Kolkata-based FMCG giant Emami, has secured a deal to become lead sponsor for FC Pune City in its sophomore ISL season.
Challenger brand Maybelline Enters Indian Fashion to Take On Local Cosmetics Dominance
September 29, 2015
Fresh from its successful Emmys partnership, L’Oreal has signed a sponsorship deal with the Fashion Design Council of India (FDCI), this time via its Maybelline New York brand.
Shraddha Kapoor Continues Being An Endorsement Darling
August 11, 2015
Bollywood starlet Shraddha Kapoor, 26, has joined actor-director Farhan Akhtar as the brand ambassador for Dulux Paint in India.
Arjun Kapoor Cycles Off With Hero
July 1, 2015
Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.
How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?
June 30, 2015
Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…
ASN INTERVIEW: Big Sync Reveals Why Music Matters For Brands
June 5, 2015
In February, we reported on how the Fast Moving Consumer Goods’ giant – Unilever – had struck a strategic partnership with the UK-based sonic agency, Big Sync.
Black Knight Backs Sri Lanka Cricket
February 24, 2015
Sri Lanka Cricket has secured a sponsorship deal with local FMCG player, Black Knight. While no financial terms were disclosed, the agreement will see the men's skincare and…
Claudia Kim Becomes Bobbi Brown Cosmetics' First Asian Brand Ambassador
February 2, 2015
With its eye on localization in key markets, Bobbi Brown Cosmetics has signed Korean actress Claudia Kim, 30, as its first brand ambassador in Asia.
Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice
December 4, 2014
The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m per year.
