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FMCG/Cosmetics & Toiletries
Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice
December 4, 2014
The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m per year.
Huma Qureshi Endorses Oriflame
October 16, 2014
Rising Bollywood starlet Huma Qureshi has become the face of colour cosmetics line from Swedish brand Oriflame in India.
All Things Hair (ATH) Takes Off In The Philippines
September 24, 2014
All Things Hair (ATH) YouTube Channel, a branded content initiative by Google and Unilever’s global hair brands^, has debuted with much fanfare in the Philippines.
Joo Woon Endorses Lab Series
August 26, 2014
Korean actor Joo Woon, 26, lauded for his acting prowess in popular television dramas such as Ojakgyo Family, Bridal Mask and The Good Doctor, has sealed an endorsement…
Girls’ Generation Yoona Bags Cosmetic Endorsement
July 29, 2014
Korean eco-friendly cosmetic brand Innisfree has announced a deal with 24-year-old entertainer Yoona, as its international celebrity ambassador.
Alia Bhatt Wheels Into Lucrative Hero Motocorp Deal
July 28, 2014
Fresh from tasting box office success with 2 States and Humpty Sharma Ki Dulhania this year, 21-year-old Bollywood starlet Alia Bhatt has secured yet another brand endorsement in…
ASN Verdict: FIFA World Cup Magic Spray spun off “creative ambush”
July 15, 2014
With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the unlikely intervention from…
Shraddha Kapoor Bags Neutrogena Endorsement
July 2, 2014
The 22-year-old Indian film actor, who has been receiving plaudits for her role in current box-office superhit ‘Ek Villain’, is set to be the face of leading international…
INTERVIEW: Black Eyed Peas' Apl.de.ap talks to ASN about working with sponsors
May 23, 2014
When someone as influential as hip-hop legend Apl.de.ap from the Black Eyed Peas talks, ASN listens! At Music Matters in Singapore, we got to talk to him about…
Taiwanese Male Pop Idol Endorses Maybelline In China
May 6, 2014
In a rather unusual move, American cosmetics brand Maybelline has struck a deal with Taiwanese pop star and actor Ko Chen-tung to promote its beauty products to women…
