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FMCG/Cosmetics & Toiletries
Pakistan Cricket Board Nets A Spate Of Deals
January 29, 2021
Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…
Virtual Influencers Are The Latest Moneymakers For The Gaming World
January 13, 2021
China continues to be at the cutting-edge of developing virtual influencers; once only synonymous with the…
How Dettol and TikTok Danced A Handwash Message In India
August 21, 2020
TikTok has been been a casualty of the escalating trade wars involving the US, India and China,…
IPL’s Rajasthan Royals Scores Taboo-Breaking Deal With Sanitary Napkin Brand
August 20, 2020
A sanitary napkin brand emblazoned on the shirt of one of the biggest IPL franchises might…
Brands Leverage Influencer Marketing As India Continues Lockdown
April 23, 2020
As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…
Study: Music Festivals And Gigs Are Great Sponsorship Opportunities For Beauty Brands
February 8, 2020
Music festivals and gigs should be an excellent opportunity for beauty brands to engage consumers in…
Shiseido CEO Reveals Sponsorship Growth Plan: Logical Business Fundamentals Support
September 14, 2019
Japanese cosmetics brand Shiseido has begun to spend deeper in Sponsorship over the last few years, and - with some analysis - the firm has the right corporate…
Japan's SK-II Returns With Doco Series Investment; Will It Lead To Similar Plays Across Other Asian Markets?
July 20, 2019
Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.
Japanese Cosmetic Giant Shiseido Widens Its Sponsorship Reach In Tennis
July 18, 2019
Japanese cosmetics company Shiseido is set to become the title sponsor of the Women’s Tennis Association (WTA) Finals in Shenzhen.
Men's Skincare Brand Breaks Out Of Japan With PSG
June 21, 2019
Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.
