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FMCG/Cosmetics & Toiletries
Erratic Mentholatum Returns To Familiar Territory With Celebrity Endorsements
April 3, 2019
FMCG skincare and pharmaceutical brand Mentholatum have negotiated celebrity endorsement deals with a contrasting pair of celebrities from the world of basketball and acting.
Clinique Lands First Indian Celeb Endorsement With Radhika Apte
March 4, 2019
American skincare brand Clinique has finally secured its first celebrity endorsement deal in India with talented homegrown thespian Radhika Apte.
New Data Service Unpicks ROI & Audience Affinity Across IPL & Its Teams
February 17, 2019
A new data service from out of the UK has been able to dissect the Indian Premier League (IPL) and reveal which team offers the best ROI, as…
FMCG Giant P&G Gets Techy With Consumer Insights
January 11, 2019
FMCG giant Procter & Gamble (P&G) is melding consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief…
Shiseido Leverages On Naomi Osaka's Popularity
November 24, 2018
Tennis starlet Naomi Osaka has scored a global endorsement deal from cosmetics major Shiseido.
L’Oreal Reveals Content Marketing Secrets In India
October 18, 2018
L’Oreal is banking on content marketing to woo consumers across India, particularly tier 2 and 3 cities, for the festive and wedding season.
Unilever Leverages Major Sports Sponsorships Deals
October 4, 2018
Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.
Lifebuoy Rescues Bangladesh Cricket
September 7, 2018
The Bangladesh Cricket Board (BCB) has scored a main sponsor in FMCG giant Unilever’s Lifebuoy, until January 2020, likely due to its national skipper’s connection.
Japanese FMCG Tickles With Crazy Rich Asians Parody
September 7, 2018
Japanese FMCG Kao Corporation is riding on the wave of Hollywood blockbuster Crazy Rich Asians for its recent branded content play in Singapore.
Kohli Becomes The Most Marketable Asian Athlete On Instagram
July 25, 2018
Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.
