FMCG/Cosmetics & Toiletries

Brands Leverage Influencer Marketing As India Continues Lockdown

April 23, 2020

As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…

Study: Music Festivals And Gigs Are Great Sponsorship Opportunities For Beauty Brands

February 8, 2020

Music festivals and gigs should be an excellent opportunity for beauty brands to engage consumers in…

Shiseido CEO Reveals Sponsorship Growth Plan: Logical Business Fundamentals Support

September 14, 2019

Japanese cosmetics brand Shiseido has begun to spend deeper in Sponsorship over the last few years, and - with some analysis - the firm has the right corporate…

Japan's SK-II Returns With Doco Series Investment; Will It Lead To Similar Plays Across Other Asian Markets?

July 20, 2019

Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.

Japanese Cosmetic Giant Shiseido Widens Its Sponsorship Reach In Tennis

July 18, 2019

Japanese cosmetics company Shiseido is set to become the title sponsor of the Women’s Tennis Association (WTA) Finals in Shenzhen.

Men's Skincare Brand Breaks Out Of Japan With PSG

June 21, 2019

Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.

Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage

May 11, 2019

The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!

Spotify Ties Up With Unilever On Voice-Led Branded Campaigns

May 7, 2019

Spotify has begun testing voice-enabled audio ads for one of its own podcasts as well as a branded playlist from FMCG giant Unilever.

Erratic Mentholatum Returns To Familiar Territory With Celebrity Endorsements

April 3, 2019

FMCG skincare and pharmaceutical brand Mentholatum have negotiated celebrity endorsement deals with a contrasting pair of celebrities from the world of basketball and acting.