FMCG/Cosmetics & Toiletries

Indian Fragrance Brand EM5 Partners With Suryakumar Yadav 

February 13, 2026

Challenger Indian fragrance brand EM5 has struck a partnership with India T20 cricket skipper Suryakumar Yadav. …

Acqua di Parma  Makes Wang Anyu Its Celebrity Endorser In China

February 10, 2026

In the year of its 110th anniversary, LVMH-owned fragrance brand Acqua di Parma has made Chinese actor…

Chanel Makes Mandopop Star Shan Yichun Its Latest Brand Ambassador

January 14, 2026

Chanel has made leading Mandopop songstress Shan Yichun its latest brand ambassador.  The 24-year-old who first…

Chanel Scores BTS Jung Kook’s Global Endorsement 

December 19, 2025

Chanel has made K-pop superstar BTS’ Jung Kook as it latest global celebrity endorser for its…

Ralph Lauren Fragrances Makes Jasprit Bumrah Polo 67 EDP Celeb Endorser

October 7, 2025

Ralph Lauren Fragrances has made Men in Blue fast bowler Jasprit Bumrah the face of Polo…

K-Beauty Skincare Brand Purique Strikes JL Endorsement Deal

August 27, 2025

K-beauty skincare brand Purique has struck a global endorsement deal with AHOF member JL.  The campaign…

Maison Margiela Fragrances Strikes Deal With Chinese Table Tennis Star Sun Yingsha

July 3, 2025

Maison Margiela Fragrances has struck a deal with Chinese table tennis champion Sun Yingsha as its…

Japan’s Kose Corporation Extends Multi-Year Partnership With MLB’s Los Angeles Dodgers 

June 3, 2025

Japanese cosmetics company Kose Corporation has extended its multi-year partnership with MLB team Los Angeles Dodgers.  …

SK-II Collaborates With Asian Band Mayday

May 13, 2025

Ahead of “I Love You Day” on 20th May, Japanese cosmetic brand SK-II has clinched a celebrity…

French Skincare Brand Avene Scores Table Tennis Superstar Fan Zhendong’s Endorsement  

April 10, 2025

Premium French skincare brand Avene has recently secured an endorsement from Chinese table tennis supersta Fan…