FMCG/Cosmetics & Toiletries

Chanel Makes Mandopop Star Shan Yichun Its Latest Brand Ambassador

January 14, 2026

Chanel has made leading Mandopop songstress Shan Yichun its latest brand ambassador.  The 24-year-old who first…

Chanel Scores BTS Jung Kook’s Global Endorsement 

December 19, 2025

Chanel has made K-pop superstar BTS’ Jung Kook as it latest global celebrity endorser for its…

Ralph Lauren Fragrances Makes Jasprit Bumrah Polo 67 EDP Celeb Endorser

October 7, 2025

Ralph Lauren Fragrances has made Men in Blue fast bowler Jasprit Bumrah the face of Polo…

K-Beauty Skincare Brand Purique Strikes JL Endorsement Deal

August 27, 2025

K-beauty skincare brand Purique has struck a global endorsement deal with AHOF member JL.  The campaign…

Maison Margiela Fragrances Strikes Deal With Chinese Table Tennis Star Sun Yingsha

July 3, 2025

Maison Margiela Fragrances has struck a deal with Chinese table tennis champion Sun Yingsha as its…

Japan’s Kose Corporation Extends Multi-Year Partnership With MLB’s Los Angeles Dodgers 

June 3, 2025

Japanese cosmetics company Kose Corporation has extended its multi-year partnership with MLB team Los Angeles Dodgers.  …

SK-II Collaborates With Asian Band Mayday

May 13, 2025

Ahead of “I Love You Day” on 20th May, Japanese cosmetic brand SK-II has clinched a celebrity…

French Skincare Brand Avene Scores Table Tennis Superstar Fan Zhendong’s Endorsement  

April 10, 2025

Premium French skincare brand Avene has recently secured an endorsement from Chinese table tennis supersta Fan…

Unilever Lifts Women’s Cricket With  International Cricket Council (ICC) Partnership

March 11, 2025

FMCG giant Unilever has secured a landmark, multi-year women’s cricket partnership with the International Cricket Council…

Nykaa Cosmetics Scores Endorsement Deal With Bollywood Starlet Rasha Thadani

February 10, 2025

Nykaa Cosmetics is banking on upcoming Bollywood starlet  Rasha Thadani as its latest brand ambassador. The Indian…