FMCG/Cosmetics & Toiletries

Nykaa Cosmetics Scores Endorsement Deal With Bollywood Starlet Rasha Thadani

February 10, 2025

Nykaa Cosmetics is banking on upcoming Bollywood starlet  Rasha Thadani as its latest brand ambassador. The Indian…

Ayurvedic Beauty Brand Inde Wild Scores Landmark Bollywood Actor Endorsement 

January 22, 2025

Ayurvedic beauty brand Inde Wild has secured an endorsement from emerging Bollywood actor Ishaan Khatter as…

American Cosmetic Brand Max Factor Eyes Indian Market With Latest Campaign

August 8, 2024

American cosmetic brand Max Factor wants a bigger stake in India’s makeup scene and has launched…

Rabanne’s Makeup Line Secures Troye Sivan’s Global Endorsement

July 10, 2024

The makeup line of luxury brand Rabanne has signed Aussie entertainer Troye Sivan as its newest…

Challenger Indian Skincare Brand Neude Banks On Sreeleela’s Star Power 

June 27, 2024

India’s milk-based skincare brand Neude have tapped on the star power of South Indian acting starlet…

SK-II Secures Amber Liu As Its Latest Celebrity Endorser 

June 7, 2024

Facing a competitive skincare market in China, SK-II has tapped on Taiwanese-American indie singer and rapper…

Luxury Skincare Brand La Mer Banks on Jay Chou Endorsement

May 8, 2024

Estee Lauder owned luxury skincare and beauty brand La Mer has tapped on the timeless popularity of…

Chinese Beauty Brands Banked On 19th Asian Games Partnerships

October 27, 2023

The recently concluded 19th Asian Games in Hangzhou witnessed a rather interesting phenomenon of homegrown beauty and…

Popular Japanese Haircare Brand Tokio Inkarami Banks On Volleyball’s Popularity 

October 9, 2023

Volleyball World has secured a deal with Japanese FMCG company Ifing Co as the Official Partner…

L’Oreal Scores Landmark Collaboration With Roblox 

October 3, 2023

With an eye on the future, L’Oreal has recently streamed its Paris Fashion Week showcase on…