FMCG/Confectionery

Manchester United Strikes First Confectionery Partnership In Indochina

April 1, 2014

Ahead of their Champions League clash with Bundesliga Champions Bayern Munich, the Red Devils has sealed a partnership deal with leading Thai company European Food Public Company Ltd…

Kara’s Goo Hara Endorses Estee Lauder

March 10, 2014

Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.

Amitabh Bachchan Becomes Complan’s First Celebrity Endorser

February 20, 2014

The Indian subsidiary of US food brand Heinz has roped in the Bollywood star to endorse its milk-based health drink Complan.

Krrish 3 On A Branded Content Blitz

November 1, 2013

The latest flick in Bollywood’s biggest sci-fi franchise has opened with brisk business in box offices domestically and worldwide.