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Reliance’s Bottled Water Upstart Campa Sure Secures Amitabh Bachchan Endorsement
January 16, 2026
Reliance’s latest bottled water brand Campa Sure has struck an endorsement deal with Bollywood legend Amitabh…
Global Data Report Delves Into The Business of IPL 2025
May 29, 2025
Six brands partnered with the 2025 edition of the Indian Premier League (IPL), with title sponsor…
Pakistan Football Gets A Sponsorship Lift From Nestle
October 20, 2023
The Pakistan Football Federation (PFF) has secured a sponsorship deal with Nestle’s bottled water brand, Nestle Pure…
Unilever Displaces P&G at South Asian Pre-Eminent Sports Platform
June 15, 2021
Unilever have cemented its partnership with the Pakistan Cricket Board, as Surf Excel became the official…
New Personal Hygiene Brand Vize Ties Up With Virat Kohli
November 19, 2020
Vize, a new healthcare and sanitation from India, has negotiated a brand endorsement deal with cricket…
IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board
September 11, 2020
Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…
Indian OTTs Double Ad Spends To Signal New Trend
May 23, 2020
Advertisers in India have moved media budgets to OTT platforms to align with the spike in…
FMCG Giant P&G Gets Techy With Consumer Insights
January 11, 2019
FMCG giant Procter & Gamble (P&G) is melding consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief…
Unilever Leverages Major Sports Sponsorships Deals
October 4, 2018
Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.
Report: Indian Movies Now Pulling In US$15m p.a. Of Brand Sponsorship
December 15, 2017
Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.
