January 10, 2018
In a major sponsorship coup for badminton, its global authority - the Badminton World Federation (BWF) - has secured a wide-ranging four-year partnership with HSBC marking a distinctive…
January 3, 2018
La Liga club Real Sociedad is trying to lessen the negative publicity caused by its troubled Chinese sponsor Qbao.com.
November 1, 2017
World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…
September 25, 2017
With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…
August 17, 2017
Golf and the financial industry have always been a great fit, and this is the case for the South Korean Womens golf scene who have enjoyed years of…
August 2, 2017
ONE Championship is one of the fastest growing sports properties in the world. And this is largely attributed to some astounding media metrics in the last three years...…
July 20, 2017
Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.
July 11, 2017
Coal India has become the third National Sponsor of the FIFA U-17 World Cup alongside Bank of Baroda and Hero MotorCorp.
May 12, 2017
RHB Bank is proving itself to be one of the most loyal sponsors in the region, after renewing its commercial partnership with the Football Association of Singapore (FAS)…
March 24, 2017
Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.