Financial Services

The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship

April 7, 2018

The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…

Man Utd Continue Asian Commercial Dominance

April 5, 2018

Despite a lacklustre season, Manchester United has added another Asian partnership to its coffers, this time teaming up with Chinese financial services group, Ping An Bank.

What Is The Significance of Kookmin Bank's Tie-Up with K-Pop’s BTS ?

March 22, 2018

Kookmin Bank (KB) is all set to win the hearts of South Korean millennials with their latest marketing campaign featuring popular K-pop boy band BTS.

IPL 2018 Ushers Sponsorship Windfall For Franchises

February 16, 2018

With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.

Shinhan Bank Surprises With Record-Breaking Korean Baseball Deal

January 16, 2018

South Korea’s elite baseball league, KBO League, has pocketed a record-breaking title sponsorship deal with Shinhan Bank.

HSBC Signals Strategy Shift As It Partners With BWF

January 10, 2018

In a major sponsorship coup for badminton, its global authority - the Badminton World Federation (BWF) - has secured a wide-ranging four-year partnership with HSBC marking a distinctive…

Chinese Sponsorship Woes For La Liga’s Real Sociedad

January 3, 2018

La Liga club Real Sociedad is trying to lessen the negative publicity caused by its troubled Chinese sponsor Qbao.com.

Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand

November 1, 2017

World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…

ASN Interview: The ICC's Owners Tell Rights Holders To Keep It Simple In China

September 25, 2017

With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…