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Financial Services
Little Known Asian Investment Firm Surprises With Juventus Deal
September 18, 2020
Serie A giant Juventus continues its commercial expansion in Asia, securing a deal with fledging HK-headquartered…
Bank Recreates Iconic Club in Fortnite To Target Younger Audiences
September 4, 2020
DBS Bank has hit two birds with one stone in its recent collaboration with The Secret…
Asian Banks Leverage Esports Popularity With Sponsorship Deals
August 8, 2020
Esports has become the latest route to engage Gen Z audiences in Asia as banks in…
Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart
June 14, 2020
As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020
May 21, 2020
Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…
Brands Leverage Influencer Marketing As India Continues Lockdown
April 23, 2020
As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…
La Liga Takes The Esports Route As The World Grapples With COVID-19
March 25, 2020
Over a million viewers watched La Liga’s charity FIFA 20 Challenge esports tournament held over the…
CIMB Backs Malaysian Super League, Drifts From Golf
February 16, 2020
Malaysian bank CIMB is all set to be the title sponsor of the Malaysian Super League,…
ASEAN Bank Elevates Itself Alongside Biggest Brands With CNY Branded Content
January 24, 2020
To usher in the Year of the Rat, Hong Leong Bank (HLB) has released a short…
La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal
December 13, 2019
The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…
