Financial Services

OUE Doubles Down in Racquet Sports After DBS Flip-Flops

November 12, 2015

Local integrated property developers OUE Limited have replaced DBS Bank to become the new title sponsors of the Singapore Slammers, the city-state’s team for the next three seasons…

KBO Club Heroes Avoids Controversy, Plumps For Familiarity With Nexen Tires Deal

November 5, 2015

Seoul-based Korea Baseball Organization (KBO) club Heroes, which has been without a naming rights sponsor for the past 18 months, has secured a deal with its last sponsor…

Mazda Poised For La Liga Title Sponsorship

October 13, 2015

Japanese fifth largest car maker Mazda (7261.T) is reportedly slated to replace BBVA as the title sponsor of Spain’s La Liga.

Huajin Securities Partners New WTA Tournament In China

October 8, 2015

The Women's Tennis Association (WTA) has secured a title sponsor in Huajin Securities, for its new end-of-season tournament, the WTA Elite Trophy Zhuhai, with a prize purse of…

ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan

September 30, 2015

Begin to talk about the Sport and Entertainment landscape in Pakistan and most of us will instinctively think Cricket and Lollywood. But the reality is much more complex…

Money Lender Backlash Responsible For Korean Actress Severing Endorsement Ties With Financial Group

September 25, 2015

Korean actress Ko So Young, 42, has apologised for a recent commercial she filmed for J Trust Group, a Japanese financial company, and has ended her commercial ties…

Latest BrandZ Study Reveals Localisation Is A Must In The Indian Market

September 10, 2015

The total value of India's top 50 brands has grown by a 33% since 2014, signaling the highest rate of growth in the decade long history of BrandZ…

Maybank Pulls Switcheroo in Malaysian Golf; Federation Left Without a Title Sponsor in Harsh Economic Conditions

August 25, 2015

In arguably Malaysia's worst economic climate in the last 25 years, the Malaysian Golf Association (MGA) has announced that long-term partner Maybank has withdrawn its title sponsorship for…

Brand Nehwal Primed To Dominate In India

August 24, 2015

Indian shuttler Saina Nehwal who reclaimed her position as the world number 1 last week has become a star attraction for brands in recent years.

Domestic Corporations Continue Backing Tokyo 2020

July 30, 2015

The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…