Financial Services

The Saudi Investment Bank Backs Real Madrid 

November 6, 2023

The Saudi Investment Bank have secured a sponsorship deal with European football giant Real Madrid.   According…

UOB Scores Naming Rights For Bangkok’s New Entertainment Venue 

September 21, 2023

In a landmark partnership for the Thai market, UOB is collaborating with AEG and The EM…

IDFC First Bank Scores A Massive Deal With Team India

September 7, 2023

The Indian Cricket Board has secured a deal with IDFC First Bank. The deal sees the homegrown bank bagging…

Hana Continues Backing South Korean National Football Team 

July 3, 2023

Hana Bank has extended its long-term sponsorship deal with the Korea Football Association (KFA) and the…

DBS Leverages On The Tried And Tested Branded Content Route  

November 8, 2022

DBS banks on its branded content and sponsorship campaign with CNN International Commercial (CNNIC).  It focuses…
Sayaka Takahashi Amundi Golfer

European Asset Management Adds To World Golf Portfolio With Asian Stable

July 30, 2022

Paris-based asset management firm Amundi has launched a new women's golf endorsement portfolio in the Asia region,…

HSBC Enters Metaverse

May 2, 2022

HSBC is set to leverage on a landmark deal with The Sandbox metaverse platform so that…

Standard Chartered Showing Signs of Sponsorship Shift To Non-Sport

July 3, 2021

"Journey to Net Zero" is financial services giant Standard Chartered's latest branded content collaboration with BBC…

Pakistan Cricket Board Nets A Spate Of Deals

January 29, 2021

Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…

Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio

January 8, 2021

HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…