Financial Services

Uniqlo Breaks Tradition With Singapore UGC Theatrical Deal

September 1, 2018

Japanese fast fashion giant Uniqlo has broken with its sports traditions to debut in Singapore’s theatre scene, launching a play with local actor-producer Tan Kheng Hua.

Juventus Scores 5th Commercial Goal in China

August 8, 2018

Serie A giant Juventus, which now has Portuguese superstar Ronaldo in its ranks, is quickly becoming Europe's most successful commercial football club in China.

Micromax Reconsiders Cricket Sponsorship

July 29, 2018

UAE Exchange is likely to replace Indian mobile handset brand Micromax as the title sponsor for the Asia Cup 2018 cricket tournament, according to Inside Sports.

Liverpool FC Scores Bumper StanChart Renewal

May 25, 2018

Ahead of the UEFA Champions League final, Liverpool FC has agreed to a four-year extension with incumbent presenting sponsor, Standard Chartered Bank, reportedly worth US$214m.

The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship

April 7, 2018

The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…

Man Utd Continue Asian Commercial Dominance

April 5, 2018

Despite a lacklustre season, Manchester United has added another Asian partnership to its coffers, this time teaming up with Chinese financial services group, Ping An Bank.

What Is The Significance of Kookmin Bank's Tie-Up with K-Pop’s BTS ?

March 22, 2018

Kookmin Bank (KB) is all set to win the hearts of South Korean millennials with their latest marketing campaign featuring popular K-pop boy band BTS.

IPL 2018 Ushers Sponsorship Windfall For Franchises

February 16, 2018

With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.

Shinhan Bank Surprises With Record-Breaking Korean Baseball Deal

January 16, 2018

South Korea’s elite baseball league, KBO League, has pocketed a record-breaking title sponsorship deal with Shinhan Bank.

HSBC Signals Strategy Shift As It Partners With BWF

January 10, 2018

In a major sponsorship coup for badminton, its global authority - the Badminton World Federation (BWF) - has secured a wide-ranging four-year partnership with HSBC marking a distinctive…