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CIMB Backs Malaysian Super League, Drifts From Golf
February 16, 2020
Malaysian bank CIMB is all set to be the title sponsor of the Malaysian Super League,…
ASEAN Bank Elevates Itself Alongside Biggest Brands With CNY Branded Content
January 24, 2020
To usher in the Year of the Rat, Hong Leong Bank (HLB) has released a short…
La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal
December 13, 2019
The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…
Thai Bank Switches From Pure Creativity to Pop Culture
November 20, 2019
Thailand’s Kasikorn Bank (KBank) has launched a new campaign conceptualised by creative partners GreyNJ United Bangkok,…
Qatar National Bank Leverages Neymar Endorsement For Global Growth
December 15, 2018
Paris Saint-Germain’s Brazilian superstar Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).
China’s Volleyball League Scores First Banking Deal
November 15, 2018
The Industrial Bank of China has secured a landmark deal with the Chinese Volleyball Super League in a new category movement for the sport.
India's Emerging Female Athletes Challenging Endorsement Establishment
September 25, 2018
There is a new generation of young Indian athletes, predominantly females, attracting brand endorsements at levels that are beginning to challenge the overpowering dominance of cricket endorsements.
Singapore's Banks Are 'Getting' Branded Content. First DBS, now OCBC
September 7, 2018
What is it with Singapore's banks? Are they finally getting the need to use Branded Content to drive their marketing?! First DBS, with an online mini-series, and now…
Uniqlo Breaks Tradition With Singapore UGC Theatrical Deal
September 1, 2018
Japanese fast fashion giant Uniqlo has broken with its sports traditions to debut in Singapore’s theatre scene, launching a play with local actor-producer Tan Kheng Hua.
Juventus Scores 5th Commercial Goal in China
August 8, 2018
Serie A giant Juventus, which now has Portuguese superstar Ronaldo in its ranks, is quickly becoming Europe's most successful commercial football club in China.
