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Standard Chartered Showing Signs of Sponsorship Shift To Non-Sport
July 3, 2021
"Journey to Net Zero" is financial services giant Standard Chartered's latest branded content collaboration with BBC…
Pakistan Cricket Board Nets A Spate Of Deals
January 29, 2021
Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…
Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio
January 8, 2021
HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…
Little Known Asian Investment Firm Surprises With Juventus Deal
September 18, 2020
Serie A giant Juventus continues its commercial expansion in Asia, securing a deal with fledging HK-headquartered…
Bank Recreates Iconic Club in Fortnite To Target Younger Audiences
September 4, 2020
DBS Bank has hit two birds with one stone in its recent collaboration with The Secret…
Asian Banks Leverage Esports Popularity With Sponsorship Deals
August 8, 2020
Esports has become the latest route to engage Gen Z audiences in Asia as banks in…
Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart
June 14, 2020
As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020
May 21, 2020
Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…
Brands Leverage Influencer Marketing As India Continues Lockdown
April 23, 2020
As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…
La Liga Takes The Esports Route As The World Grapples With COVID-19
March 25, 2020
Over a million viewers watched La Liga’s charity FIFA 20 Challenge esports tournament held over the…
