Financial Services

Brands Leverage Influencer Marketing As India Continues Lockdown

April 23, 2020

As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…

La Liga Takes The Esports Route As The World Grapples With COVID-19

March 25, 2020

Over a million viewers watched La Liga’s charity FIFA 20 Challenge esports tournament held over the…

CIMB Backs Malaysian Super League, Drifts From Golf

February 16, 2020

Malaysian bank CIMB is all set to be the title sponsor of the Malaysian Super League,…

ASEAN Bank Elevates Itself Alongside Biggest Brands With CNY Branded Content

January 24, 2020

To usher in the Year of the Rat, Hong Leong Bank (HLB) has released a short…

La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal

December 13, 2019

The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…

Thai Bank Switches From Pure Creativity to Pop Culture

November 20, 2019

Thailand’s Kasikorn Bank (KBank) has launched a new campaign conceptualised by creative partners GreyNJ United Bangkok,…

Qatar National Bank Leverages Neymar Endorsement For Global Growth

December 15, 2018

Paris Saint-Germain’s Brazilian superstar Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).

China’s Volleyball League Scores First Banking Deal

November 15, 2018

The Industrial Bank of China has secured a landmark deal with the Chinese Volleyball Super League in a new category movement for the sport.

India's Emerging Female Athletes Challenging Endorsement Establishment

September 25, 2018

There is a new generation of young Indian athletes, predominantly females, attracting brand endorsements at levels that are beginning to challenge the overpowering dominance of cricket endorsements.

Singapore's Banks Are 'Getting' Branded Content. First DBS, now OCBC

September 7, 2018

What is it with Singapore's banks? Are they finally getting the need to use Branded Content to drive their marketing?! First DBS, with an online mini-series, and now…