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Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020
May 21, 2020
Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…
Brands Leverage Influencer Marketing As India Continues Lockdown
April 23, 2020
As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…
La Liga Takes The Esports Route As The World Grapples With COVID-19
March 25, 2020
Over a million viewers watched La Liga’s charity FIFA 20 Challenge esports tournament held over the…
CIMB Backs Malaysian Super League, Drifts From Golf
February 16, 2020
Malaysian bank CIMB is all set to be the title sponsor of the Malaysian Super League,…
ASEAN Bank Elevates Itself Alongside Biggest Brands With CNY Branded Content
January 24, 2020
To usher in the Year of the Rat, Hong Leong Bank (HLB) has released a short…
La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal
December 13, 2019
The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…
Thai Bank Switches From Pure Creativity to Pop Culture
November 20, 2019
Thailand’s Kasikorn Bank (KBank) has launched a new campaign conceptualised by creative partners GreyNJ United Bangkok,…
Qatar National Bank Leverages Neymar Endorsement For Global Growth
December 15, 2018
Paris Saint-Germain’s Brazilian superstar Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).
China’s Volleyball League Scores First Banking Deal
November 15, 2018
The Industrial Bank of China has secured a landmark deal with the Chinese Volleyball Super League in a new category movement for the sport.
India's Emerging Female Athletes Challenging Endorsement Establishment
September 25, 2018
There is a new generation of young Indian athletes, predominantly females, attracting brand endorsements at levels that are beginning to challenge the overpowering dominance of cricket endorsements.
