English Premier League (EPL)

Are Chinese Investors Using European Football Clubs as Trophies, not for Trophies?

August 8, 2016

Chinese corporations are flexing their financial muscle in European club football with a breathtaking spree of investment deals. Is the underlying reason trophy collection? And we mean something…

Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market

July 21, 2016

Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.

Challenger Korean Tyre Brand Splashes On Two European Football Partnerships: Category Continues To Neglect Asian Market

July 21, 2016

Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.

Leading Thai Energy Drink Prioritises English Football Partnerships For Brand Awareness

June 21, 2016

Thai energy drink brand Carabao has upgraded last season’s home shirt sponsorship deal into a principal partnership with English second-tier football club Reading FC.

Aussie Wine Partners Manchester City With An Eye On The Chinese Market

May 31, 2016

Wolf Blass, one of Treasury Wine Estate (TWE)’s flagship brands, has become Manchester City's official wine partner for Asia, the Middle East, Africa and Mexico.

Man City Exploit State Investment In China With New Partnerships

May 9, 2016

While the tussle for the fourth spot in the EPL has gathered steam recently, Manchester City is catching up with its rival Manchester United by scoring a raft…

EPL’s West Brom Out To Game Asia With Record Shirt Deal

May 6, 2016

Middleweight English Premier League club West Bromwich Albion (WBA) has secured a shirt sponsorship deal with Asian-facing online gaming operator K8 Group from next season, replacing rival TLCBET.

Liverpool FC Opens up New Sponsor Category: Coconut Water

February 18, 2016

Merseyside club Liverpool FC has scored a landmark deal with Thai coconut water brand Chaokah, the first time an EPL club has struck a deal with an Asian…

It’s Raining Coconuts For Liverpool FC

February 18, 2016

Ahead of its Europa League clash against FC Augsburg, Merseyside club Liverpool FC (LFC) has scored a landmark deal with a break-out Thai brand from an unseen sponsor…

Manchester United Flexes Commercial Clout In Indonesia

January 29, 2016

Hot on the heels of London-based Arsenal FC in the Indonesian market, EPL’s commercial juggernaut Manchester United has struck a deal for an official isotonic drinks partner in…