Cricket

Asics Expands Into India With Pace Endorsements

August 24, 2018

Indian fast bowling duo Jasprit Bumrah and Bhuvneshwar Kumar have become the sport’s first endorsees of Asics shoes in South Asia.

Report: IPL 2018 Brand Value Rises By A Billion To US$6.3B

August 9, 2018

The brand value of the Indian Premier League (IPL) has reported a 19% rise to US$6.3 billion in 2018 after an independent valuation.

Micromax Reconsiders Cricket Sponsorship

July 29, 2018

UAE Exchange is likely to replace Indian mobile handset brand Micromax as the title sponsor for the Asia Cup 2018 cricket tournament, according to Inside Sports.

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

Kohli Becomes The Most Marketable Asian Athlete On Instagram

July 25, 2018

Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.

Guest Feature: Mobile Giants Vivo, Oppo Compete to Become No. 1 in the World by Using Sports

July 5, 2018

With Samsung's profits plummeting this quarter, the battle for supremacy between Chinese mobile giants Vivo and Oppo to become top dog is heating up.

Endorsement Magnet Virat Kohli Attracts Two More Deals

June 13, 2018

Brand Kohli continues flexing its muscle in India as the cricket superstar bags a brace of endorsement deals with Uber and Philips (Shavers).

MS Dhoni Sues Troubled Amrapali Group

April 13, 2018

Former Indian skipper MS Dhoni has sued maligned real estate developer Amrapali Group over unpaid dues worth Rs 150 crore (~US$23m)

Jilted Vodafone Sharpens IPL Ambush Marketing Tactics

April 9, 2018

In a move that smacks of jilted jealousy, Vodafone - India's second-largest phone telco - has gone on the ambush marketing route in a bid to upstage replacement…

HP Rejigs Indian Sponsorship Strategy With RCB Deal

March 27, 2018

Breaking out of a surprisingly small sponsor category, personal computing brand Hewlett Packard (HP) has secured a partnership with one of the leading teams in the upcoming Indian…