Cricket

What the... Wedding Entertainers Gatecrash IPL Rajasthan Royals?!

March 27, 2019

The Indian Premier League (IPL) is vast in its Sponsorship diversity, as it reaches all corners of society... but the latest Sponsorship 'union' has come from beyond leftfield.

IPL’s Kings XI Punjab Desperately Scrambles For A Title Sponsor

March 21, 2019

With a mere three days for their opening IPL 2019 match next Monday, Kings XI Punjab are still without a title sponsor for the season.

CSK Pockets Deal With South Indian Liquor Maker

February 23, 2019

Chennai Super Kings (CSK) have announced a deal to promote British Empire and SNJ 10000 Packaged Drinking Water, two sub-brands of the SNJ Distilleries group.

New Data Service Unpicks ROI & Audience Affinity Across IPL & Its Teams

February 17, 2019

A new data service from out of the UK has been able to dissect the Indian Premier League (IPL) and reveal which team offers the best ROI, as…

Coca-Cola Makes Statement With Major Cricket Deal; Crushes Pepsi’s Dominance

February 3, 2019

The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.

India Widens Endorsement Pool With Regional Influencers

December 19, 2018

India’s evolving media landscape – with broadcasters and publishers catering to demand for local language content – is being reflected in the influencer market as brands dive into…

South Asian Whisky Brand Increases Spend 3x With Cricket & Music

December 14, 2018

The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…

Challenger Craft Beer Bira 91 Flexes Global Ambitions With ICC Deal

November 29, 2018

B9 Beverages Pvt. Ltd, the maker of Bira 91 beer, have secured a five-year global partnership with the International Cricket Council (ICC).

Flipkart Continues Sponsorship Spree In Q318

September 13, 2018

E-tailer Flipkart has launched India Ka Fashion Capital, its latest branded content campaign to woo the nation's fashion consumers.

Axiata Subsidiary Exploits Escape Clause To Pull Out Of Cricket Deal

August 30, 2018

Bangladesh's second largest telco, Robi Axiata, has suddenly broken its title sponsorship deal with the Bangladesh Cricket Board (BCB), prematurely, citing category conflicts within the BCB's commercial framework.