Cricket

Asian events prone to terrorism: Race of Champions called off

December 4, 2013

The 26th edition of the Race of Champions, which would have been held on December 14 and 15 at the Rajamangala Stadium, has been called off due to…

MS Dhoni Bats More Lucrative Endorsements

December 4, 2013

The 32-year-old Indian captain has scored a double bat sponsorship deal with Spartan Sports and Amity University.

Indian Sports Management Agencies Court Young Cricketers

November 22, 2013

The likes of Rhiti Sports and, Gaames Unlimited, Professional Management Group and NSE are banking on turning young Indian cricketing talents into stars.

Hameedia Snags a Deal With Sri Lankan Cricket Board

October 25, 2013

One of the oldest and most established Sri Lankan fashion brands, Hameedia has become the official formal clothing partner of the Sri Lankan national cricket teams.

Cricket Legend Brett Lee Turns Fashion Designer For WIFW

October 10, 2013

Kolkata Knight Riders fast bowler Brett Lee is making his mark as a fashion designer today.

BCCI Award Star India & ESPN Indian Cricket Title Sponsorship

October 4, 2013

The Board of Control for Cricket India (BCCI) has awarded Title sponsorship of all domestic tournaments and international matches played in India during the 2013-2014 season to Star…

Virat Kholi Bags Lucrative Adidas Deal

September 30, 2013

Team India’s vice-captain, Virat Kohli, 24, is set to rival the likes of Sachin Tendulkar and MS Dhoni as the world’s richest cricketer.

Sachin Tendulkar Collaborates With Toshiba

September 11, 2013

Japanese electronics giant Toshiba has unveiled a new range of TV sets called ‘Cricket Series’ with ideas gleaned from iconic cricketer Sachin Tendulkar.

Cricket Sponsorship In South Asia Part 3

June 23, 2013

As cricket fans await the highly anticipated ICC Champions Trophy final between England and India, ASN gears up by examining the marketability of M.S. Dhoni and also pick…