July 10, 2014
Indian motorcycle maker Hero Motocorp has sealed sponsorship deals with two Limacol Caribbean Premier League (CPL) cricket franchises.
June 10, 2014
Chinese ICT company Huawei has renewed its landmark deal with Australian National Rugby League outfit Canberra Raiders.
May 9, 2014
For the first time in India, a commercial bank and a leading cricket franchise have come together to launch a cricket themed credit card.
April 17, 2014
Indian Premier League (IPL) cricket team Delhi Daredevils (DD) has acquired Delhi Duty Free as an associate partner ahead of its first game of the season.
April 14, 2014
Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL champions Mumbai Indians.
April 2, 2014
The incomplete schedule of matches and venues for the second leg, the leadership change at the Board of Control for Cricket in India (BCCI) and the betting and…
March 25, 2014
The 2014 Indian Lok Sabha (or General Election) in 160 constituencies is likely to be influenced the most by social media users, according to various reports.
February 3, 2014
Despite automobile sales flagging in India, it has not prevented brands from recruiting celebrities from Bollywood and the cricketing world to endorse the 12th Auto Expo in Delhi.
January 30, 2014
The Indian national cricket team’s chief sponsor, Star India, has tied up with Times Internet, the digital arm of The Times of India Group, for the digital distribution…
December 13, 2013
Ahead of next year’s ICC Twenty20 World Cup in Bangladesh, the Cricket Association of Nepal (CAN) has landed a three-year sponsorship deal with Singa Steel, one of the…