Cricket

Virat Kholi Bags Lucrative Adidas Deal

September 30, 2013

Team India’s vice-captain, Virat Kohli, 24, is set to rival the likes of Sachin Tendulkar and MS Dhoni as the world’s richest cricketer.

Sachin Tendulkar Collaborates With Toshiba

September 11, 2013

Japanese electronics giant Toshiba has unveiled a new range of TV sets called ‘Cricket Series’ with ideas gleaned from iconic cricketer Sachin Tendulkar.

Cricket Sponsorship In South Asia Part 3

June 23, 2013

As cricket fans await the highly anticipated ICC Champions Trophy final between England and India, ASN gears up by examining the marketability of M.S. Dhoni and also pick…

Yes Bank signs IPL deal

April 2, 2013

Yes Bank has become a major sponsor of the Indian Premier League (IPL) after signing a five-year deal with the Twenty20 cricket tournament.

Pepsi expecting stellar return from new IPL deal

March 25, 2013

PepsiCo is expecting its sponsorship of the sixth edition of the Indian Premier League to generate significant sales for the beverage company.

Emirates Airline renews Pakistan cricket deal

December 21, 2012

Major sport sponsor, Emirates Airline has renewed its sponsorship of domestic cricket in Pakastan for another year.

Sahara stumps bidders with Bangladesh cricket offer

May 31, 2012

Major Indian conglomerate, Sahara Group, has offered the Bangladesh Cricket Board $9.4 million to be the national team's major sponsor for the next four years.

Pepsi sponsors Pakistan cricket review system

October 17, 2011

Soft drink giant, Pepsi has continued to back the Pakistan Cricket Board and will be the sponsor of its umpire review system in the upcoming series against Sri…

Nike renews India cricket deal for five years

May 2, 2011

Sports apparel brand, Nike, has renewed its sponsorship of the Board of Control for Cricket in India (BCCI) for a further five years. Nike will remain the official…

Aircel signs landmark IPL deal

April 12, 2011

Mobile telecommunications company, Aircel has renewed its major sponsorship of the Chennai Super Kings Indian Premier League franchise in a deal reported to be the most lucrative in…