April 1, 2015
Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising a deal to…
March 24, 2015
Australian sports brand Spartan Sports will be the official kit sponsor of IPL powerhouse Chennai Super Kings (CSK) for the upcoming season.
February 24, 2015
Sri Lanka Cricket has secured a sponsorship deal with local FMCG player, Black Knight. While no financial terms were disclosed, the agreement will see the men's skincare and…
February 4, 2015
Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…
January 29, 2015
Indian e-commerce fashion retailer and brand Yepme has become an official sponsor for the West Indies team in the upcoming Cricket World Cup.
December 2, 2014
Indian tyre manufacturer MRF Ltd, which has become one of the primary sponsors of next year’s cricket world cup, plans to raise its brand awareness globally through its…
October 29, 2014
Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.
September 3, 2014
India’s best-selling smartphone brand Micromax has sealed title sponsorship rights for a series of international cricket matches and domestic tournaments to be played in India for a fee…
September 1, 2014
Ahead of the sixth edition of the Champions League T20 tournament, HTC has sealed an official partnership deal with Kings XI Punjab, the runners-up of Pepsi IPL Season…
July 24, 2014
Following India’s remarkable win at the Lord’s Test match against hosts England, the likes of Ishant Sharma, Bhuvaneshwar Kumar, Murali Vijay and Ajinkya Rahane will see their endorsement…