Cricket

Emerging Electronics Brand Haier Continues Investing In Fight Sports

November 29, 2016

Pakistan’s sole professional boxer Muhammad Waseem successfully defended his WBC Silver Flyweight title in Seoul last Sunday and was swift to express dismay with the lack of government…

DBS Rides On Sachin Mania & YouTuber Jose Covaco In India

November 23, 2016

DBS Bank has gone on the charm offensive with its branded content offerings to promote Digibank in India.

Kohli Continues His Impressive Endorsment Streak In 2016

November 9, 2016

Indian men’s ethnic wear label Manyavar continues its sports-themed partnerships by appointing cricket superstar Virat Kohli as its brand ambassador.

Bollywood Dominates India’s Celebrity Endorsement Powerlist

November 3, 2016

In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.

Big Brands Cautious With Costly Celebrity Endorsements In India

October 21, 2016

This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.

Twitter Joins IPL's Fierce Digital Rights Race

October 17, 2016

The race for Indian Premier League’s digital rights has intensified with social media giant Twitter poised to join the pack of corporate heavyweights.

Vivo Dislodges ZTE To Partner NBA China

October 13, 2016

Vivo, the fourth largest player in China’s bustling handset market, has struck a deal to replace rival ZTE as the NBA China’s official mobile partner.

Latest Kohli Endorsement Comes Across As Insincere

September 19, 2016

Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.

Windies Star Duo Bat For Fast Growing Indian Condom Brand

August 26, 2016

Fast-rising Skore Condoms, the third largest market player in India, has scored celebrity endorsement deals with popular Windies cricketers Dwayne Bravo and Chris Gayle.

Chennai Fixes The IPL Void With A State League, Attracts Several Big Partnerships

August 22, 2016

With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…