October 17, 2016
The race for Indian Premier League’s digital rights has intensified with social media giant Twitter poised to join the pack of corporate heavyweights.
October 13, 2016
Vivo, the fourth largest player in China’s bustling handset market, has struck a deal to replace rival ZTE as the NBA China’s official mobile partner.
September 19, 2016
Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.
August 26, 2016
Fast-rising Skore Condoms, the third largest market player in India, has scored celebrity endorsement deals with popular Windies cricketers Dwayne Bravo and Chris Gayle.
August 22, 2016
With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…
July 22, 2016
Indian cricket veteran Mahendra Singh Dhoni, who captains the national limited-overs teams, will become the global brand ambassador for Secured Venture Capital, an Australia-based VC firm led by…
July 4, 2016
Big spending Chinese smartphone maker Vivo has made another significant investment in the Asian sponsorship landscape, by securing an exclusive deal with NBA China.
June 9, 2016
Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…
June 2, 2016
With India’s buoyant sports industry in mind, global sports broadcaster ESPN will unveil a localised version of its mobile app in the nation, the first market outside the…
May 2, 2016
Reigning Indian Premier League (IPL) champions Mumbai Indians' skipper, Rohit Sharma has followed the footsteps of his teammate Harbhajan Singh as brand ambassador for Swiss luxury watch brand…