China

Mercedes-Benz becomes Official Vehicle of China Open

August 29, 2008

Beijing Benz-DaimlerChrysler Automotive Co (BBDC) has this week become a principal sponsor of the China Open tennis championship, to be held from the 20-28 September.

Title Sponsor Imminent for Bird's Nest Stadium

August 23, 2008

The National Stadium Co Ltd in China has confirmed that it is in negotiation with as many as seven domestic and international companies for naming rights to the…

VISA Awarded Monopoly Over Olympic Venues

August 1, 2008

BOCOG this week announced that only the VISA credit card will be acceptable in Olympic facilities and venues as the Games' only official electronic payment brand and payment…

Chinese Swimmers Fail to Embrace Speedo

July 30, 2008

Many national swimming teams are touting Speedo's new LZR Racer body suit as a revolution in swimming, with some claiming the suit cuts as much as 2 per…

Shangde Group Sponsors Environmental Protection Campaign

July 22, 2008

Shangde Power Company is sponsoring an environmental education initiative taking place in Sichuan Province.

Latest from R3 & CSM: Coca-Cola Dominates Olympic Marketing

July 11, 2008

New research recently released by R3 and CSM shows that Coca-Cola and Yili Milk continue to dominate the Olympic marketing arena.

Lenovo Takes Foreign Torchbearers to Rural China

July 9, 2008

Lenovo's six foreign torchbearers this week carried the flame through rural China.

DAE Brings Russian Troop to Ha'erbin

July 1, 2008

Dong An Engines (DAE) have sponsored performances by a Russian dance troupe as part of the Harbin Summer Music Festival held in the arts centre of the Harbin…

Government Releases New Rules for Outdoor Ads

July 1, 2008

The Chinese Government's new rules regarding outdoor advertising have been finalised this week, with city governments across China publishing the national control plan. Governments released the Beijing Olympic…