China

Brand Survey: What's Really Important to Chinese Consumers?

October 7, 2008

The Fifth China Branding Roundtable in Beijing was the scene for the release of findings that indicate the environment and global warming are higher concerns among the Chinese…

Financial Crisis Unlikely to Affect AIG's Asia Sponsorships

October 2, 2008

With numerous sponsorships across Asia, the possible collapse of AIG would herald financial uncertainty not only for investors, but also for scores of community, environmental and sporting organisations…

Guangdong Womens Table Tennis Team's Last-Minute Sponsorship Switch

October 2, 2008

On the eve of 2008 China Table Tennis Super League's official launch, the Guangdong Women's Table Tennis Team has announced a change in naming rights sponsor.

Sony Ericsson Pursues "Young and Fashionable" Image at the China Open

September 26, 2008

Sony Ericsson has this week announced three continuous years of partnership with the China Open tennis tournament. The company hopes to use its platinum sponsorship of the event…

Olympic Sponsorship Drives Unexpected Growth for McDonalds

September 11, 2008

McDonalds announced this week that sales in restaurants open at least 13 months prior to the Beijing Games rose by 8.5 per cent in August. Company representatives say…

Hangyu to Sponsor Hubei Men's Volleyball Team

September 9, 2008

Aerospace Life-Support Industries has become the title sponsor of the Hubei Men's Volleyball Team. The company, known as Hangyu in Chinese, is based in Xiangfan, Hubei, and is…

Coca Cola Awaits China's Approval for Billion Dollar Acquisition

September 4, 2008

Olympic and Paralympic beverage sponsor Coca-Cola is trying its luck against the Chinese government by attempting to acquire China's largest fruit juice company. Coca-Cola said yesterday that it…

State May Block Athletes Sponsorship Duties

September 2, 2008

As China's Olympic champions this week pay a visit to Hong Kong, their sponsoring companies have been left wondering whether athletes will be free to help promote their…

Mercedes-Benz becomes Official Vehicle of China Open

August 29, 2008

Beijing Benz-DaimlerChrysler Automotive Co (BBDC) has this week become a principal sponsor of the China Open tennis championship, to be held from the 20-28 September.

Title Sponsor Imminent for Bird's Nest Stadium

August 23, 2008

The National Stadium Co Ltd in China has confirmed that it is in negotiation with as many as seven domestic and international companies for naming rights to the…