China

KINGWAY PULLS OUT OF SUPER LEAGUE SPONSORSHIP

January 15, 2008

Kingway Beer has announced that it will end its sponsorship of the China Super League (CSL), claiming that sponsorship is unsustainable.

Ballantine's Establish Foundation With Chinese Golfing Star

December 18, 2007

Scotch whiskey distiller Ballantine's has established a partnership with Chinese golfer Liang Wenchong to create a Chinese golfing foundation.

New Balance Continues Sponsorship of Modern Pentathlon in Beijing

December 7, 2007

Sports shoe and clothing manufacturer New Balance plans to continue its sponsorship of the Olympic Modern Pentathlon in Beijing as part of its move into mainland China.

Ping An provides $13m of Insurance to star Liu Xiang

November 28, 2007

The Ping An Insurance Company of China, has provided Chinese Olympic hurdler, Liu Xiang, with $13.3 million worth of insurance.

MOUTAI APPOINTED WHITE WINE FOR CELEBRATION OF CHINESE TABLE TENNIS

November 6, 2007

Two of China's greatest sources of national pride joined forces last month, with a sponsorship agreement established between the National Ping Pong Team and Chinese liquor brand Moutai.

TSINGTAO BREWERY COMMENTS ON CHINA OPEN SPONSORSHIP

September 27, 2007

Well-known Mainland beer brewer Tsingtao Brewery was a major partner of the 2007 China Tennis Open, which took place in Beijing from the 10 to 23 of September.…

HEBEI WOMEN'S VOLLEYBALL TEAM SECURE APPAREL SPONSOR

September 27, 2007

Shanghai Bingjie Clothing has become a major sponsor of the Hebei Women's Volleyball Team and for the reminder of the season the company will receive branding on the…

RED BULL KEEN TO BACK EXTREME EVENTS IN CHINA

September 17, 2007

Energy drink brand, Red Bull, was the naming rights sponsor of the 2007 Boundless Energy Triathlon Challenge, which took place in Tianjin on 8 September, 2007.

TECHNOLOGY COMPANY SPONSOR STADIUM OPENING FOOTBALL MATCH

August 24, 2007

Sino-German LIDE Biological Technology was the naming rights sponsor of an international friendly football match between the Australian and Chinese Women's Football teams.