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China
Suning Severs Ties With Local Football Clubs: Who's Next?
March 2, 2021
Financially-strapped Chinese conglomerate Suning has announced that it is shutting down Jiangsu FC just months after…
Nielsen Forecasts Strong Sports Sponsorship Recovery in China
February 24, 2021
A recent study by Nielsen Sports has forecast that China will account for a third of…
Report: Mailman Reveals Online Performance Of European Football In China
February 4, 2021
Digital sports agency Mailman has revealed its rankings for the most popular European football clubs, leagues…
Apple Rolls Out Another Chinese New Year Short
February 3, 2021
Ahead of Chinese New Year, Apple has collaborated with American-Chinese director Lulu Wang on “Nian”, a…
Man City Expands Commercial Presence In China
January 30, 2021
Manchester City have collaborated with Chinese payment platform Alipay to launch a new one-stop ecommerce and…
Audi Freshens Up Image With Branded Content In China
January 28, 2021
Cool branded content campaigns in China have become the norm and now Audi is planning on…
Major Esport Tournament in China Bags A Slew Of New Deals
January 15, 2021
League of Legends Pro League (LPL) Spring Split in China has garnered a slate of new…
Virtual Influencers Are The Latest Moneymakers For The Gaming World
January 13, 2021
China continues to be at the cutting-edge of developing virtual influencers; once only synonymous with the…
Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio
January 8, 2021
HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…
French Footballer Breaks Huawei Deal Due To Human Rights Abuse
December 11, 2020
French football striker Antoine Griezmann has severed his commercial ties with Huawei, citing the reports that…
