China

Report: Mailman Reveals Online Performance Of European Football In China

February 4, 2021

Digital sports agency Mailman has revealed its rankings for the most popular European football clubs, leagues…

Apple Rolls Out Another Chinese New Year Short

February 3, 2021

Ahead of Chinese New Year, Apple has collaborated with American-Chinese director Lulu Wang on “Nian”, a…

Man City Expands Commercial Presence In China

January 30, 2021

Manchester City have collaborated with Chinese payment platform Alipay to launch a new one-stop ecommerce and…

Audi Freshens Up Image With Branded Content In China

January 28, 2021

Cool branded content campaigns in China have become the norm and now Audi is planning on…

Major Esport Tournament in China Bags A Slew Of New Deals

January 15, 2021

League of Legends Pro League (LPL) Spring Split in China has garnered a slate of new…

Virtual Influencers Are The Latest Moneymakers For The Gaming World

January 13, 2021

China continues to be at the cutting-edge of developing virtual influencers; once only synonymous with the…

Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio

January 8, 2021

HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…

French Footballer Breaks Huawei Deal Due To Human Rights Abuse

December 11, 2020

French football striker Antoine Griezmann has severed his commercial ties  with Huawei, citing the reports that…

New Esports Era Formed As 20-Something Retirees Able To Book Endorsements

December 11, 2020

Has Esports reached a new epoch? While still very much at the start of a (very…

Hisense Deepens Football Sponsorship; Partners Leeds

December 10, 2020

Chinese consumer electronics giant Hisense has become an official partner of English Premier League team Leeds…