China

Thailand’s Carabao Boosts Brand Awareness In China With Branded Content Play

July 20, 2019

Thai energy drink Carabao has created a short film for China called ‘What Fuels Your Fighting Spirit?’ as it aims to boost its brand awareness there.

Alipay Poised To Invest US$145m Into Chinese Women’s Football

July 10, 2019

Chinese payment platform Alipay has announced plans to invest one billion yuan (US$145.4 million) over the next decade to develop women’s football in China.

Report: Chinese Gamers Are Receptive To Brands

July 9, 2019

According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.

Manchester City Usurping United In China? Another Partnership Lands

June 18, 2019

Reigning Premier League champions Manchester City are on a sponsorship spree in China and have announced yet another new commercial partnership there.

Chinese Automobile Makers Using Rocket Science Sponsorships?

June 15, 2019

A spacey sponsorship trend has emerged in the Chinese automobile industry with at least two carmakers backing rocket launches this year, claiming it will lead to technological advances…

Short Form Videos From KOLs Engage China’s Lower-Tier City Youth

June 11, 2019

Over a quarter of short video app users in China are under 24 years old, and lower-tier cities are becoming increasingly important sources for growth, according to Hillary…

Liverpool FC Guns For Youthful Audiences With TikTok Collab

May 27, 2019

Ahead of their UEFA Champions League final this weekend, Liverpool FC have become the first English Premier League club to launch an official account on Chinese social media…

China Likely To Host 2023 AFC Asian Cup

May 16, 2019

China has been all but confirmed as the hosts for the 2023 AFC Asian Cup football tournament after its only bidding rival, South Korea, withdrew from the bidding…

Mysterious Chinese Startup Secures Southampton Shirt Deal

May 14, 2019

English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.

Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage

May 11, 2019

The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!