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China
Juventus Scores 5th Commercial Goal in China
August 8, 2018
Serie A giant Juventus, which now has Portuguese superstar Ronaldo in its ranks, is quickly becoming Europe's most successful commercial football club in China.
Mid-Tier Moutai Brand Laymau Nets Major Badminton Deal
July 30, 2018
Chinese moutai brand Laymau has bagged a partnership with the Badminton World Federation (BWF) for the ongoing BWF World Championships in Nanjing.
China Likely To Host 2019 and 2020 FIFA Club World Cup
July 18, 2018
FIFA President Gianni Infantino has told Alibaba owner Jack Ma that China has a “big chance” of hosting the 2019 and 2020 editions of the revamped FIFA Club…
China’s BYD Sponsorship With Arsenal Might Be Fraudulent
July 16, 2018
EPL club Arsenal appear to have been embroiled in a suspected sponsorship fraud involving Chinese electric vehicle makers BYD.
Report: China's eSports Market To Reach US$1.5B in 2020
July 2, 2018
A recent Tencent report forecasts that the Chinese esports market is expected to grow to US$1.5b in 2020, up from a market size of US$760m in 2017.
How Is Mercedes Performing In The Asian Sponsorship Race?
June 24, 2018
Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
Pernod Ricard Raises Its China Sponsorship Game
June 15, 2018
French spirits behemoth Pernod Ricard is targeting millennials in a bid to boost its share of China’s US$156b alcohol market.
2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
Shougang Group Regenerates 2022 Winter Olympics
June 8, 2018
The organising committee for the 2022 Winter Olympic Games in Beijing has secured a unique sponsorship deal with Shougang Group.
