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Nike Scores A Rousing Hit With Hyperlocal Soup Activation In China
November 26, 2025
Sporting behemoth Nike has gone hyperlocal and super creative in its latest budget savvy activation in…
McDonald’s and Mercedes-Benz Surprise With McBenz China Campaign
November 18, 2025
Cheap American fast food and expensive German cars might seem a weird collaboration on paper, but…
How Swiss Sports Shoe Brand On Stands Out In China
November 10, 2025
Fast-growing Swiss sports shoe brand On combined Roger Federer’s global clout and solid local grassroots engagement…
Mercedes-Benz Leaps Into China’s Emerging Podcast Scene
October 29, 2025
German automobile brand Mercedes-Benz has leapt onto China’s emerging podcasting scene. It has done so by…
Hoka Selects Jing Boran As Its Celeb Endorser In China
October 17, 2025
California based running shoe brand Hoka has selected Jing Boran as its new brand ambassador in China. …
Canada Goose Taps Taiwanese Star Greg Hsu For Global Endorsement Partnership
October 13, 2025
After releasing its Fall/Winter collection, premium outerwear brand Canada Goose has appointed Taiwanese actor and singer Greg…
McDonald’s China Partners Black Myth: Wukong For The Mid-Autumn Fest
October 8, 2025
For the recent Chinese Mid-Autumn Festival, McDonald’s China had partnered blockbuster video game Black Myth: Wukong. The nationwide…
Loewe Secures A Brace Of Celeb Endorsements In China
September 30, 2025
LVMH owned luxury label Loewe has struck a pair of endorsements with HK action film star…
Chinese Starlet Li Gengxi Becomes Face Of Miu Miu
September 18, 2025
Italian haute couture label Miu Miu has named Chinese starlet Li Gengxi as its latest brand…
Chinese Football Association (CFA) Focuses On Esports
August 6, 2025
The Chinese Football Association (CFA) has ambitious plans to launch a national esports football team, as…
