Register
to get articles and more to your inbox
News & insights
Archive
Directory
China
Chinese Smartphone Maker Honor Scores Esports Pro Yinuo’s Endorsement
January 9, 2025
Leading Chinese smartphone maker Honor launched its gaming-centric model late last year and roped in esports pro…
Ace Chinese Paddler Fan Zhendong Becomes Endorsement Magnet
January 7, 2025
Since stepping away from the ITTF rankings alongside Chen Meng and Ma Long, table tennis star…
Durex Continues Run Of Cheeky Branded Content Campaigns In China
November 28, 2024
Global condom giant Durex continues its tried-and-tested tongue-in-cheek social media campaign messaging in China with its…
SK-II Secures Amber Liu As Its Latest Celebrity Endorser
June 7, 2024
Facing a competitive skincare market in China, SK-II has tapped on Taiwanese-American indie singer and rapper…
CFA’s Club Naming Rights Sponsorship U-Turn To Stabilise Finances
January 9, 2024
Football clubs in China will be allowed to use the names of commercial sponsors in their…
Michael Kors Banks On JC-T Endorsement For Foothold In Chinese Youth Market
January 5, 2024
American luxury brand Michael Kors has recently sealed a celebrity endorsement from Chinese idol Tan Jianci,…
Sponsorship in Asia - Market Analysis 2023
December 8, 2023
ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…
Challenger Japanese Sport Brand Descente Backs China’s Winter Sport Teams
December 6, 2023
Earlier in November, Japanese sport brand Descente has scored a partnership deal with the China’s national…
Chinese Rock Band Second Hand Rose Becomes An Endorsement Magnet
November 21, 2023
Since clinching the title for Chinese music variety show The Big Band Season 3, underground Chinese rock…
China National Sports Group (CNSG) and Singapore Investment Firm White Group Collaborate To Develop Sporting IPs
November 17, 2023
China National Sports Group (CNSG) and Singapore based investment firm White Group have recently inked a…
