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McDonald’s China Partners Black Myth: Wukong For The Mid-Autumn Fest
October 8, 2025
For the recent Chinese Mid-Autumn Festival, McDonald’s China had partnered blockbuster video game Black Myth: Wukong. The nationwide…
Loewe Secures A Brace Of Celeb Endorsements In China
September 30, 2025
LVMH owned luxury label Loewe has struck a pair of endorsements with HK action film star…
Chinese Starlet Li Gengxi Becomes Face Of Miu Miu
September 18, 2025
Italian haute couture label Miu Miu has named Chinese starlet Li Gengxi as its latest brand…
Chinese Football Association (CFA) Focuses On Esports
August 6, 2025
The Chinese Football Association (CFA) has ambitious plans to launch a national esports football team, as…
LaLiga Expands Reach In China With CFL Partnership
May 30, 2025
Spain’s elite professional football league LaLiga has struck a four-year strategic partnership with the Chinese Professional…
Migu Strikes Landmark Partnership With PL’s Wolves
April 23, 2025
China Mobile’s Migu, a major player in China’s sports broadcasting landscape, has struck a landmark partnership…
French Skincare Brand Avene Scores Table Tennis Superstar Fan Zhendong’s Endorsement
April 10, 2025
Premium French skincare brand Avene has recently secured an endorsement from Chinese table tennis supersta Fan…
Esports World Cup Foundation (EWCF) Deepens Reach in China With Tencent Esports Collab
February 24, 2025
Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is…
Popular Perfume Brands Bank On Young Chinese Male Celebrity Endorsements
February 14, 2025
It is no surprise that popular perfume brands have been collaborating with Chinese celebrity endorsements in…
Chinese Smartphone Maker Honor Scores Esports Pro Yinuo’s Endorsement
January 9, 2025
Leading Chinese smartphone maker Honor launched its gaming-centric model late last year and roped in esports pro…
