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Mercedes-Benz Leaps Into China’s Emerging Podcast Scene
October 29, 2025
German automobile brand Mercedes-Benz has leapt onto China’s emerging podcasting scene. It has done so by…
Hoka Selects Jing Boran As Its Celeb Endorser In China
October 17, 2025
California based running shoe brand Hoka has selected Jing Boran as its new brand ambassador in China. …
Canada Goose Taps Taiwanese Star Greg Hsu For Global Endorsement Partnership
October 13, 2025
After releasing its Fall/Winter collection, premium outerwear brand Canada Goose has appointed Taiwanese actor and singer Greg…
McDonald’s China Partners Black Myth: Wukong For The Mid-Autumn Fest
October 8, 2025
For the recent Chinese Mid-Autumn Festival, McDonald’s China had partnered blockbuster video game Black Myth: Wukong. The nationwide…
Loewe Secures A Brace Of Celeb Endorsements In China
September 30, 2025
LVMH owned luxury label Loewe has struck a pair of endorsements with HK action film star…
Chinese Starlet Li Gengxi Becomes Face Of Miu Miu
September 18, 2025
Italian haute couture label Miu Miu has named Chinese starlet Li Gengxi as its latest brand…
Chinese Football Association (CFA) Focuses On Esports
August 6, 2025
The Chinese Football Association (CFA) has ambitious plans to launch a national esports football team, as…
LaLiga Expands Reach In China With CFL Partnership
May 30, 2025
Spain’s elite professional football league LaLiga has struck a four-year strategic partnership with the Chinese Professional…
Migu Strikes Landmark Partnership With PL’s Wolves
April 23, 2025
China Mobile’s Migu, a major player in China’s sports broadcasting landscape, has struck a landmark partnership…
French Skincare Brand Avene Scores Table Tennis Superstar Fan Zhendong’s Endorsement
April 10, 2025
Premium French skincare brand Avene has recently secured an endorsement from Chinese table tennis supersta Fan…
