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Celebrity (Non-sport)
Big Brands Cautious With Costly Celebrity Endorsements In India
October 21, 2016
This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.
E-Commerce Giant Disrupts With Music Festival Play In India
September 28, 2016
The race for consumer engagement among major e-commerce players in India is heating up this festive season.
Challenger Tourist Board Breaks The Mould With Branded Content Push in 2016
August 29, 2016
Asian pay TV operator Celestial Tiger Entertainment is diversifying into the original content business with the reality series, The Ultimate BROcation, and has found funding from a fast-rising spender…
Girls’ Generation Member Social Media Faux Pas May Result In Endorsement Boycotts
August 19, 2016
Girls’ Generation member Tiffany is facing a backlash in Korea from fans and brands alike after a recent social media controversy.
Asian E-Commerce Firm Eyes Singapore Growth With Local Starlet Endorsement
August 16, 2016
Asian e-commerce player Qoo10 has secured its first regional endorsement deal, in Singapore, with emerging 22-year-old local actress-model Carrie Wong.
Watch Brand Breaks The Mould With Content Sponsorship of Salman Khan’s Latest Movie
June 13, 2016
Yash Raj Films (YRF), one of India's most prolific production houses is a sought-after content partner in Bollywood and the latest brand to join the party is sports…
K-Drama Heartthrob Turns Captain For Jeju Air
May 4, 2016
Song Joong-ki, the hero in blockbuster Korean soap ‘Descendants of the Sun’, has scored yet another lucrative endorsement deal for his burgeoning coffers.
Michelin Starred Chef Hypes Up Quaker In India
April 19, 2016
Michelin starred, celebrity chef Vikas Khanna is set to endorse PepsiCo’s health and nutrition brand Quaker in India.
REPORT: India Sports Sponsorship Landscape Continues To Grow
April 6, 2016
The Indian sports sponsorship market grew 12% from US$695.3m in 2014 to US$781m in 2015, according to the recently released ESP Properties Sportzpower report. With ad spending in…
Neerja Star Kapoor Brings On Her Bling Game
March 15, 2016
Bollywood star Sonam Kapoor, fresh from the success of the movie Neerja, is set to replace Aishwarya Rai Bachchan as brand ambassador for Kalyan Jewellers.
