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Celebrity (Non-sport)
Girls’ Generation Member Social Media Faux Pas May Result In Endorsement Boycotts
August 19, 2016
Girls’ Generation member Tiffany is facing a backlash in Korea from fans and brands alike after a recent social media controversy.
Asian E-Commerce Firm Eyes Singapore Growth With Local Starlet Endorsement
August 16, 2016
Asian e-commerce player Qoo10 has secured its first regional endorsement deal, in Singapore, with emerging 22-year-old local actress-model Carrie Wong.
Watch Brand Breaks The Mould With Content Sponsorship of Salman Khan’s Latest Movie
June 13, 2016
Yash Raj Films (YRF), one of India's most prolific production houses is a sought-after content partner in Bollywood and the latest brand to join the party is sports…
K-Drama Heartthrob Turns Captain For Jeju Air
May 4, 2016
Song Joong-ki, the hero in blockbuster Korean soap ‘Descendants of the Sun’, has scored yet another lucrative endorsement deal for his burgeoning coffers.
Michelin Starred Chef Hypes Up Quaker In India
April 19, 2016
Michelin starred, celebrity chef Vikas Khanna is set to endorse PepsiCo’s health and nutrition brand Quaker in India.
REPORT: India Sports Sponsorship Landscape Continues To Grow
April 6, 2016
The Indian sports sponsorship market grew 12% from US$695.3m in 2014 to US$781m in 2015, according to the recently released ESP Properties Sportzpower report. With ad spending in…
Neerja Star Kapoor Brings On Her Bling Game
March 15, 2016
Bollywood star Sonam Kapoor, fresh from the success of the movie Neerja, is set to replace Aishwarya Rai Bachchan as brand ambassador for Kalyan Jewellers.
Is Jordan Spieth Shanking his Endorsement Choices?
January 26, 2016
Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as talented at picking…
Big B & PC Replace Aamir Khan As Incredible India’s Brand Ambassadors
January 22, 2016
Bollywood superstars Amitabh Bachchan and Priyanka Chopra are the new brand ambassadors of the Incredible India campaign, becoming the first to be directly hired by the government.
K-Pop Continues To Bank On Cosmetic Endorsements
December 3, 2015
Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…
