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Celebrity (Non-sport)
Report: L2 Reveals International Cosmetic Brands Flock To Live-Streaming In China
November 24, 2016
With China’s live-streaming platforms gaining much traction among Chinese consumers, particularly millennials in the past year, beauty brands have been quick to ride on this trend.
DBS Rides On Sachin Mania & YouTuber Jose Covaco In India
November 23, 2016
DBS Bank has gone on the charm offensive with its branded content offerings to promote Digibank in India.
Vivo Replaces Korean Star During Hallyu Embargo
November 21, 2016
Chinese handset maker Vivo has secured a deal with Taiwanese actor Eddie Peng as its brand ambassador.
Tinder Swipes Right Into Bollywood
November 16, 2016
Dating app Tinder is intensifying its branded entertainment partnerships in India, the app’s biggest market in Asia.
Bollywood Dominates India’s Celebrity Endorsement Powerlist
November 3, 2016
In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.
INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market
October 30, 2016
At the Spikes Asia festival of creativity, ASN discussed the trends emerging in China’s multi-billion dollar branded content landscape with Silvia Goh, Chief Content Officer of Publicis Media…
Shanghai Fashion Week Ups The Ante With Quirky Branded Partnerships
October 27, 2016
China might have won some notoriety for its fashion knockoffs, but the unusual branded partnerships in the nation’s emerging fashion scene could just be a trendsetter on the…
Big Brands Cautious With Costly Celebrity Endorsements In India
October 21, 2016
This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.
E-Commerce Giant Disrupts With Music Festival Play In India
September 28, 2016
The race for consumer engagement among major e-commerce players in India is heating up this festive season.
Challenger Tourist Board Breaks The Mould With Branded Content Push in 2016
August 29, 2016
Asian pay TV operator Celestial Tiger Entertainment is diversifying into the original content business with the reality series, The Ultimate BROcation, and has found funding from a fast-rising spender…
