Celebrity (Non-sport)

Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape

March 24, 2017

Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.

French Tennis Sponsors TV Star... But The Sport Softened In 2016

March 16, 2017

The French Tennis Federation will plunge into the celebrity endorsement world as it popularises the French Open in China.

Report: Western Luxury Brands Slow To Embrace Digital In China

March 9, 2017

Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.

Alibaba-owned UCWeb Banks On India’s Content Creators

February 21, 2017

Alibaba subsidiary UCWeb is poised to focus on tapping the potential of user-generated content (UGC) in India.

Italian Womenswear Brand Max Mara Partners Provocative Artist Liu Wei

December 15, 2016

Italian womenswear label Max Mara, known for its understated chic, has collaborated with Chinese contemporary artist Liu Wei for its latest collection.

Report: L2 Reveals International Cosmetic Brands Flock To Live-Streaming In China

November 24, 2016

With China’s live-streaming platforms gaining much traction among Chinese consumers, particularly millennials in the past year, beauty brands have been quick to ride on this trend.

DBS Rides On Sachin Mania & YouTuber Jose Covaco In India

November 23, 2016

DBS Bank has gone on the charm offensive with its branded content offerings to promote Digibank in India.

Vivo Replaces Korean Star During Hallyu Embargo

November 21, 2016

Chinese handset maker Vivo has secured a deal with Taiwanese actor Eddie Peng as its brand ambassador.

Tinder Swipes Right Into Bollywood

November 16, 2016

Dating app Tinder is intensifying its branded entertainment partnerships in India, the app’s biggest market in Asia.

Bollywood Dominates India’s Celebrity Endorsement Powerlist

November 3, 2016

In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.