Celebrity (Non-sport)

Pantene Spend On The Slide; Still Shuns Sport While Competition Diversifies

April 7, 2017

Pantene has made yet another investment into 'Non-sport' sponsorship platforms. The endorsement of a Filipina teen soap star adds to what looks like an unhealthy obsession with an…

Will H&M Spend Big In India’s Sponsorship Market?

April 6, 2017

India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.

Challenger Yoghurt Beverage Sways To Bollywood's Yummy Mummy

March 30, 2017

Yakult Danone India, a joint venture between Yakult Honsha and Groupe Danone, will bank on the popularity of Bollywood celebrity and former Big Brother UK contestant Shilpa Shetty,…

Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape

March 24, 2017

Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.

French Tennis Sponsors TV Star... But The Sport Softened In 2016

March 16, 2017

The French Tennis Federation will plunge into the celebrity endorsement world as it popularises the French Open in China.

Report: Western Luxury Brands Slow To Embrace Digital In China

March 9, 2017

Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.

Alibaba-owned UCWeb Banks On India’s Content Creators

February 21, 2017

Alibaba subsidiary UCWeb is poised to focus on tapping the potential of user-generated content (UGC) in India.

Italian Womenswear Brand Max Mara Partners Provocative Artist Liu Wei

December 15, 2016

Italian womenswear label Max Mara, known for its understated chic, has collaborated with Chinese contemporary artist Liu Wei for its latest collection.

Report: L2 Reveals International Cosmetic Brands Flock To Live-Streaming In China

November 24, 2016

With China’s live-streaming platforms gaining much traction among Chinese consumers, particularly millennials in the past year, beauty brands have been quick to ride on this trend.