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Celebrity (Non-sport)
Bally Looks For Millenial Authenticity Via Global Hip-Hop Content
July 14, 2017
Luxury brand Bally has collaborated with hip-hop producer Swizz Beatz on an international content collection to compliment its celeb content work in Asia.
Bally Boards The Celebrity Bandwagon In China
July 3, 2017
Q117 has seen a flurry of celebrity endorsements partnership reveals from luxury brands in the Chinese market, the latest being the luxury fashion label Bally.
Battle of The Idols For Fast Food Giants In China
June 30, 2017
McDonald’s, the world’s most valuable fast food brand, has announced that popular actor-singer Kris Wu will be its China ambassador.
Puma Contrasts Kohli Deal with Emerging Indian Actress
June 12, 2017
Global sporting brand Puma has broadened its celebrity portfolio in India after the record-breaking US$16.4m deal with Indian cricket captain Virat Kohli earlier this year.
K-Pop Group Soothes Korea-China Tension With eTailer Deal
May 31, 2017
K-pop girl group Dream Catcher has scored a lucrative endorsement deal in China’s fashion retail scene.
Shakira Fans Go On A Global Treasure Hunt
May 24, 2017
Sony Music has launched a location-based digital initiative to mobilise musician Shakira’s global fanbase ahead of her upcoming album launch.
Dior Faces Social Media Meltdown In China
May 10, 2017
French luxury brand Christian Dior has been brutally flamed on social media for its appointment of Chinese celebrity Angelababy, as its first brand ambassador in China.
Pantene Spend On The Slide; Still Shuns Sport While Competition Diversifies
April 7, 2017
Pantene has made yet another investment into 'Non-sport' sponsorship platforms. The endorsement of a Filipina teen soap star adds to what looks like an unhealthy obsession with an…
Will H&M Spend Big In India’s Sponsorship Market?
April 6, 2017
India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.
Challenger Yoghurt Beverage Sways To Bollywood's Yummy Mummy
March 30, 2017
Yakult Danone India, a joint venture between Yakult Honsha and Groupe Danone, will bank on the popularity of Bollywood celebrity and former Big Brother UK contestant Shilpa Shetty,…
