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Celebrity (Non-sport)
Shakira Fans Go On A Global Treasure Hunt
May 24, 2017
Sony Music has launched a location-based digital initiative to mobilise musician Shakira’s global fanbase ahead of her upcoming album launch.
Dior Faces Social Media Meltdown In China
May 10, 2017
French luxury brand Christian Dior has been brutally flamed on social media for its appointment of Chinese celebrity Angelababy, as its first brand ambassador in China.
Pantene Spend On The Slide; Still Shuns Sport While Competition Diversifies
April 7, 2017
Pantene has made yet another investment into 'Non-sport' sponsorship platforms. The endorsement of a Filipina teen soap star adds to what looks like an unhealthy obsession with an…
Will H&M Spend Big In India’s Sponsorship Market?
April 6, 2017
India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.
Challenger Yoghurt Beverage Sways To Bollywood's Yummy Mummy
March 30, 2017
Yakult Danone India, a joint venture between Yakult Honsha and Groupe Danone, will bank on the popularity of Bollywood celebrity and former Big Brother UK contestant Shilpa Shetty,…
Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape
March 24, 2017
Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.
French Tennis Sponsors TV Star... But The Sport Softened In 2016
March 16, 2017
The French Tennis Federation will plunge into the celebrity endorsement world as it popularises the French Open in China.
Report: Western Luxury Brands Slow To Embrace Digital In China
March 9, 2017
Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.
Alibaba-owned UCWeb Banks On India’s Content Creators
February 21, 2017
Alibaba subsidiary UCWeb is poised to focus on tapping the potential of user-generated content (UGC) in India.
Italian Womenswear Brand Max Mara Partners Provocative Artist Liu Wei
December 15, 2016
Italian womenswear label Max Mara, known for its understated chic, has collaborated with Chinese contemporary artist Liu Wei for its latest collection.
