Celebrity (Non-sport)

What Does The Uniqlo-Solange Art Collab Mean For Asia?

April 18, 2018

It might be a continent away, but Uniqlo's latest sponsorship in the art world is very on pattern for its non-sports portfolio of partnerships.

Edgy Run It Campaign from Nike Korea Sets New Bar

February 1, 2018

Wieden+Kennedy's latest Nike "Run It" campaign for the South Korean market has set a new bar for branded content from an apparel brand as it targets the nation’s…

Top Southeast Asia eSports team Mineski Pro Partners AirAsia

January 26, 2018

AirAsia, which is known for betting on emerging Sponsorship platforms, has scored a one-year deal with Southeast Asian eSports team Mineski Pro.

Which Celebrities Rule The Japanese Endorsement Market?

January 23, 2018

We all know that Asian brands love a good celebrity endorsement - just last week we reported on India's fascination - now it's the turn of Japan and…

FORECAST: What can we expect from the BIGGEST SPONSOR IN ASIA as it enters Singapore?

January 17, 2018

The dominant Chinese handset brand VIVO has finally made its debut in the Singapore market... but what can we expect from the biggest sponsor in Asia in 2016?

Lakme Treads The Tried And Tested Path With Isabelle Kaif Endorsement

January 5, 2018

Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.

Challenger Indian Sportswear Brand Bats Ahead With Shikhar Dhawan

November 21, 2017

Challenger Indian sportswear brand Alcis Sports has scored a two-year endorsement deal with Indian cricketer Shikhar Dhawan.

India’s Fastest Growing Handset Brand Xiaomi Signs Landmark Bollywood Endorsement Deal

November 3, 2017

Chinese handset brand Xiaomi has secured its landmark endorsement deal in the Indian market, with Bollywood star Katrina Kaif plugging its new Redmi Y series.

PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market

October 26, 2017

PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.