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Celebrity (Non-sport)
Lakme Treads The Tried And Tested Path With Isabelle Kaif Endorsement
January 5, 2018
Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.
Challenger Indian Sportswear Brand Bats Ahead With Shikhar Dhawan
November 21, 2017
Challenger Indian sportswear brand Alcis Sports has scored a two-year endorsement deal with Indian cricketer Shikhar Dhawan.
India’s Fastest Growing Handset Brand Xiaomi Signs Landmark Bollywood Endorsement Deal
November 3, 2017
Chinese handset brand Xiaomi has secured its landmark endorsement deal in the Indian market, with Bollywood star Katrina Kaif plugging its new Redmi Y series.
PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market
October 26, 2017
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
Katrina Kaif Gets Her Frames On For Lenskart
October 10, 2017
Indian eyewear retailer Lenskart has previously shunned the lure of celebrity endorsements.
Chinese Cosmetic Brand Commits US$232 MILLION Into Reality Show
September 21, 2017
Chinese organic cosmetics brand Hanhoo has invested an eye-watering RMB1.5 BILLION (US$223.2m) into a title sponsorship deal with provincial satellite broadcaster, Hunan TV.
Brands Still Wary Of Celeb Endorsement Strategy: India
August 18, 2017
The relationship between brands and celebrities in India appears to be entering another cautious phase. Observers are divided as to the reasons why but the data is unequivocal.
Indian Jeweler Set To Challenge Chinese Brands In Asia’s Sponsorship Market
August 7, 2017
Indian jewellery brand Joyalukkas has scored a two-year endorsement deal with Bollywood veteran Kajol for India and its global market.
Bally Looks For Millenial Authenticity Via Global Hip-Hop Content
July 14, 2017
Luxury brand Bally has collaborated with hip-hop producer Swizz Beatz on an international content collection to compliment its celeb content work in Asia.
Bally Boards The Celebrity Bandwagon In China
July 3, 2017
Q117 has seen a flurry of celebrity endorsements partnership reveals from luxury brands in the Chinese market, the latest being the luxury fashion label Bally.
