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Celebrity (Non-sport)
Valentino Adds Chinese Star Andy Yang To Its Growing Endorsement Portfolio
November 30, 2023
Italian couture label Valentino has secured a deal from Chinese acting sensation Andy Yang. The 31-year-old…
Aldo Taps Filipina Star Gabbi Garcia As Celebrity Endorser
November 14, 2023
Filipino entertainment sensation Gabbi Garcia has become the latest celebrity endorser for Canadian shoes and accessories…
What Does Gucci’s Endorsement Deal With Thai Star Davika Hoorne Mean?
October 23, 2023
Kering owned luxury brand Gucci is banking on Thai celebrity Davika Hoorne— known for her savvy…
Famous Indian Celeb Malaika Arora Becomes Delhi Binny’s Brigade’s Brand Ambassador
October 19, 2023
India’s Tennis Premier League (TPL) team, Delhi Binny’s Brigade have announced homegrown celebrity Malaika Arora as…
Michael Kors Moves Into The K-Pop World
August 9, 2023
Following the lead of its luxury counterparts, American brand Michael Kors has been bitten by the…
Kenzo Joins The K-Pop Endorsement Bandwagon
July 4, 2023
LVMH-owned Japanese luxury brand Kenzo is the latest to have a K-pop star as its global…
K-Pop Star CL Parties It Up With Johnnie Walker
June 18, 2021
Diageo-owned Johnnie Walker has secured an endorsement deal with K-pop star and rapper CL as a part…
Budweiser Weaves Esports Into Drink Driving Campaign in China
October 23, 2020
In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…
Brands Leverage Influencer Marketing As India Continues Lockdown
April 23, 2020
As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…
STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message
October 1, 2019
Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
