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Celebrity (Non-sport)
Lee Min Ho Plugs Ferrero Rocher As The Confectionery Giant Expands In Asia
October 6, 2015
Popular Korean actor Lee Min Ho, 28, will helm endorsement duties for Italian chocolate confectionery brand Ferrero Rocher in the Korean market.
Money Lender Backlash Responsible For Korean Actress Severing Endorsement Ties With Financial Group
September 25, 2015
Korean actress Ko So Young, 42, has apologised for a recent commercial she filmed for J Trust Group, a Japanese financial company, and has ended her commercial ties…
New K-Pop Band Strikes Fried Chicken Endorsement Lottery
August 14, 2015
MBK Entertainment’s all-girl band DIA has nabbed a major brand endorsement deal even before its debut later this month.
Shraddha Kapoor Continues Being An Endorsement Darling
August 11, 2015
Bollywood starlet Shraddha Kapoor, 26, has joined actor-director Farhan Akhtar as the brand ambassador for Dulux Paint in India.
Arjun Kapoor Cycles Off With Hero
July 1, 2015
Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.
Celeb Crackdown On Chinese TV Shows
June 23, 2015
China is planning to ban celebrities from working as presenters on TV shows, according to a new rule by the SAPPRFT, the nation's media watchdog.
Oppo Scores FC Barcelona Partnership
June 1, 2015
With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…
Kim Soo Hyun Continues Rising In The Endorsement Race
March 9, 2015
The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…
Sayonara Psy. Meet the new Korean Wave of Endorsements: EXO
February 25, 2015
A relative newcomer to the Korean boy band scene, EXO, is proving it can move the needle for commercial endorsements as well as album sales.
North East India Courts Brand Ambassador
January 2, 2015
India’s government hopes to attract a celebrity to be the brand ambassador for the North East, on the lines of Amitabh Bachchan, Shah Rukh Khan, Hrithik Roshan and…
