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Celebrity Endorsement
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video
May 28, 2020
Gulf Oil, a leading lubricant brand in India, has recently activated an animated video campaign featuring…
Study: Football Stars See 82% Rise In Social Media Video Views Due to COVID-19
May 9, 2020
A new report examining the social media influence of footballers during the COVID-19 pandemic has found…
Prudential Plugs Latest Mobile App With Comedic Short-Form Content In Singapore
May 1, 2020
Prudential has teamed up with local comedian Michelle Chong as the insurance company launched Pulse app,…
Brands Leverage Influencer Marketing As India Continues Lockdown
April 23, 2020
As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…
Toyota Continues Backing of 200+ Tokyo 2020 Olympians
April 8, 2020
Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…
Visa Continues Backing 96 Olympians Despite Tokyo 2020 Delay
March 31, 2020
Visa has taken the noble decision to extend the backing of its extensive global roster of…
How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content
January 18, 2020
Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…
Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal
January 9, 2020
Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…
