Celebrity Endorsement

Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value

October 29, 2020

The performance of sponsored athletes in sporting events can have an impact on a company’s stock…

How Brands Are Banking On K-Pop Partnerships

August 16, 2020

The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…

India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video

May 28, 2020

Gulf Oil, a leading lubricant brand in India, has recently activated  an animated video campaign featuring…

Study: Football Stars See 82% Rise In Social Media Video Views Due to COVID-19

May 9, 2020

A new report examining the social media influence of footballers during the COVID-19 pandemic has found…

Prudential Plugs Latest Mobile App With Comedic Short-Form Content In Singapore

May 1, 2020

Prudential has teamed up with local comedian Michelle Chong as the insurance company launched Pulse app,…

Brands Leverage Influencer Marketing As India Continues Lockdown

April 23, 2020

As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…

Toyota Continues Backing of 200+ Tokyo 2020 Olympians

April 8, 2020

Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…

Visa Continues Backing 96 Olympians Despite Tokyo 2020 Delay

March 31, 2020

Visa has taken the noble decision to extend the backing of its extensive global roster of…

How Brands Are Leveraging Idol Fandom In China

February 8, 2020

Fan economy in China has always been very influential, a key reason why brands have pumped…

Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content

January 18, 2020

Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…