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Celebrity Endorsement
New Esports Era Formed As 20-Something Retirees Able To Book Endorsements
December 11, 2020
Has Esports reached a new epoch? While still very much at the start of a (very…
Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler
November 26, 2020
Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…
New Personal Hygiene Brand Vize Ties Up With Virat Kohli
November 19, 2020
Vize, a new healthcare and sanitation from India, has negotiated a brand endorsement deal with cricket…
Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value
October 29, 2020
The performance of sponsored athletes in sporting events can have an impact on a company’s stock…
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video
May 28, 2020
Gulf Oil, a leading lubricant brand in India, has recently activated an animated video campaign featuring…
Study: Football Stars See 82% Rise In Social Media Video Views Due to COVID-19
May 9, 2020
A new report examining the social media influence of footballers during the COVID-19 pandemic has found…
Prudential Plugs Latest Mobile App With Comedic Short-Form Content In Singapore
May 1, 2020
Prudential has teamed up with local comedian Michelle Chong as the insurance company launched Pulse app,…
Brands Leverage Influencer Marketing As India Continues Lockdown
April 23, 2020
As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…
Toyota Continues Backing of 200+ Tokyo 2020 Olympians
April 8, 2020
Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…
