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Celebrity Endorsement
Famous Indian Celeb Malaika Arora Becomes Delhi Binny’s Brigade’s Brand Ambassador
October 19, 2023
India’s Tennis Premier League (TPL) team, Delhi Binny’s Brigade have announced homegrown celebrity Malaika Arora as…
Carriall Eyes Expansion With KL Rahul Endorsement
October 4, 2023
Carriall, an online-first brand of smart travel products, is yet another Indian brand diving into the…
Casio’s G-Shock Scores Endorsement Deal From Rising Indian Cricket Star
August 25, 2023
Casio G-Shock has sealed an endorsement deal with Indian cricketing starlet Shubman Gill. The 23-year-old batsman…
Louis Vuitton Continues Investing In Chinese Celebrity Endorsements
January 29, 2023
Luxury label Louis Vuitton treads through its tried-and-tested celebrity endorsement route, with Chinese idol Dylan Wang…
Nike Standout With Chinese Esports Icon Deal
November 10, 2022
With China’s esports industry dominating the market and contributing to almost a third of the world’s…
Study: MS Dhoni Flys High In IPL Endorsement Charts
April 27, 2021
Chennai Super Kings (CSK) captain MS Dhoni is flying high on the endorsement charts for IPL…
Matsuyama’s Win Could Be Worth Up To US$600m In Endorsements
April 15, 2021
Japanese golfer Hideki Matsuyama’s recent landmark triumph at the US Masters should be the catalyst for…
Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
Dior Dives Into The K-Pop World With Blackpink Endorsement
March 12, 2021
Blackpink artist Jisoo has sealed a major endorsement deal with luxury fashion house Christian Dior as…
Louis Vuitton Seals Unusual Deal with Naomi Osaka
January 16, 2021
Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…
