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Celebrity Endorsement
Nike Standout With Chinese Esports Icon Deal
November 10, 2022
With China’s esports industry dominating the market and contributing to almost a third of the world’s…
Study: MS Dhoni Flys High In IPL Endorsement Charts
April 27, 2021
Chennai Super Kings (CSK) captain MS Dhoni is flying high on the endorsement charts for IPL…
Matsuyama’s Win Could Be Worth Up To US$600m In Endorsements
April 15, 2021
Japanese golfer Hideki Matsuyama’s recent landmark triumph at the US Masters should be the catalyst for…
Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
Dior Dives Into The K-Pop World With Blackpink Endorsement
March 12, 2021
Blackpink artist Jisoo has sealed a major endorsement deal with luxury fashion house Christian Dior as…
Louis Vuitton Seals Unusual Deal with Naomi Osaka
January 16, 2021
Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…
New Esports Era Formed As 20-Something Retirees Able To Book Endorsements
December 11, 2020
Has Esports reached a new epoch? While still very much at the start of a (very…
Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler
November 26, 2020
Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…
New Personal Hygiene Brand Vize Ties Up With Virat Kohli
November 19, 2020
Vize, a new healthcare and sanitation from India, has negotiated a brand endorsement deal with cricket…
Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value
October 29, 2020
The performance of sponsored athletes in sporting events can have an impact on a company’s stock…
