Celebrity Endorsement

Girls’ Generation Yoona Bags Cosmetic Endorsement

July 29, 2014

Korean eco-friendly cosmetic brand Innisfree has announced a deal with 24-year-old entertainer Yoona, as its international celebrity ambassador.

Alia Bhatt Wheels Into Lucrative Hero Motocorp Deal

July 28, 2014

Fresh from tasting box office success with 2 States and Humpty Sharma Ki Dulhania this year, 21-year-old Bollywood starlet Alia Bhatt has secured yet another brand endorsement in…

Indian cricketers tipped for steep endorsement boosts after Test performances

July 24, 2014

Following India’s remarkable win at the Lord’s Test match against hosts England, the likes of Ishant Sharma, Bhuvaneshwar Kumar, Murali Vijay and Ajinkya Rahane will see their endorsement…

ASN Verdict: Visa swan dives Into FWC emotions with topical App

July 17, 2014

So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle brands such as…

Shraddha Kapoor Bags Neutrogena Endorsement

July 2, 2014

The 22-year-old Indian film actor, who has been receiving plaudits for her role in current box-office superhit ‘Ek Villain’, is set to be the face of leading international…

Ranbir Kapoor Leads Celebrity Endorsement Race

June 17, 2014

A closely fought intense battle has been taking place in India’s celebrity endorsement front with some of the country's A-listers vying for consumer mindshare

Suarez Signs Global Endorsement Deal With 888poker.com

May 16, 2014

While gambling sponsorship is not rare in football, it's rare that an individual endorses a gambling platform. But Luis Suarez is hardly shy of controversy.

RVP Extends YouC1000 Endorsement Deal

May 7, 2014

Dutch national football team captain Robin Van Persie has renewed his endorsement deal with Indonesian isotonic drinks brand YouC1000, a deal brokered by sports marketing agency Total Sports…

CR7 Becomes Latest Global Brand Ambassador for Tag Heuer

April 29, 2014

Ahead of the 2014 FIFA World Cup, Tag Heuer has struck a long-term partnership with Cristiano Ronaldo, the Real Madrid and Portugal football superstar.