October 30, 2013
American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.
October 3, 2013
Ahead of the much anticipated opening of Bollywood action-comedy blockbuster Besharam, a new fashion line, inspired by the preppy wardrobe of the film’s hero, Babli (Ranbir Kapoor), has…
September 12, 2013
Upcoming Korean model turned actor, Kim Woo Bin, 24, has sealed an endorsement deal with Italian sports brand Diadora.
September 11, 2013
Japanese electronics giant Toshiba has unveiled a new range of TV sets called ‘Cricket Series’ with ideas gleaned from iconic cricketer Sachin Tendulkar.
August 12, 2013
South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…
August 7, 2013
Telugu cinema sensation, Allu Arjun, 30, is raking in the brand endorsement deals these days and is second only to reigning superstar Mahesh Babu, who promotes at least…
July 30, 2013
Dubai based high street fashion label, Splash has announced Bollywood action hero Salman Khan as its brand envoy.
July 22, 2013
Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…
March 15, 2013
Budget airline, AirAsia has renewed its sponsorship of Malaysian MotoGP rider, Zulfahmi Khairuddin (Fahmi ) for a further year.
December 18, 2012
Watch brand Omega has announced Chinese golfer Shanshan Feng as a brand ambassador. Feng began her duties as an ambassador at last week's Dubai Ladies Masters which has…