Celebrity Endorsement

AlphaBat Endorse Boy London

October 2, 2014

AlphaBat, the all-male Korean hip hop group, which was launched last year under Simtong Entertainment, continues its brand endorsement ties with Boy London.

Chinese Celebrities Can Boost Kenya’s Tourism

September 30, 2014

Kenya’s tourism industry is in the doldrums, with arrivals through its two major airports declining to about 170,000 in the first half of the year, due to acts…

Jackie Chan Takes Over Son’s Endorsement Duties

September 25, 2014

International action superstar Jackie Chan, 60, has taken over his son’s endorsement duties, following the latter’s recent arrest for possessing marijuana.

Jaguar Partners Nishikori

September 18, 2014

US Open finalist Kei Nishikori has become the brand ambassador for prestigious car manufacturer Jaguar in Japan.

Ranbir Kapoor Clocks Tag Heuer Partnership

September 16, 2014

Bollywood A-lister Ranbir Kapoor is the latest Asian star to join the coterie of celebrity ambassadors for Swiss watch brand Tag Heuer.

Joo Woon Endorses Lab Series

August 26, 2014

Korean actor Joo Woon, 26, lauded for his acting prowess in popular television dramas such as Ojakgyo Family, Bridal Mask and The Good Doctor, has sealed an endorsement…

INTERVIEW: VIJAY NAIR, CEO OF ONLY MUCH LOUDER DISCUSSES INDIA’S BRANDED ENERTAINMENT SCENE WITH ASN

August 24, 2014

Mention anything about live music festivals, left-field youth and pop culture in India, and the odds of live music and entertainment conglomerate Only Much Louder (OML) being credited…

Ranbir Kapoor Collaborates With Saavn

August 20, 2014

Bollywood star Ranbir Kapoor will collaborate with yet another brand in his burgeoning endorsement portfolio.

Jun Ji-hyun Becomes First Asian Celeb To Endorse Miss Sixty

August 4, 2014

Jun Ji-hyun, the popular 32-year-old Korean actress, has become the first Asian celebrity to endorse Miss Sixty.

CIMB Sponsors Singapore Football Legend’s Sons

August 1, 2014

Malaysian bank CIMB has marked its foray into football sponsorship with a one-year deal with Irfan and Ikhsan Ahmad, the sons of Singapore football legend Fandi Ahmad.