Register
to get articles and more to your inbox
News & insights
Archive
Directory
Celebrity Endorsement
Asics Seals A Novel Global Endorsement With A Dog
May 16, 2025
Popular Japanese sports brand Asics has appointed a rather novel endorsee recently; unveiling a global deal…
Runwal Realty Rebrands With Landmark Bollywood Endorsement
April 22, 2025
With an ambitious rebranding in the pipeline, Indian real estate firm Runwal Realty has secured a…
Haribo Jumps on The K-Pop Bandwagon With Jennie Collaboration
April 21, 2025
In a rather surprising left-field move, German gummy brand Haribo is all poised to collaborate with…
PUBG MOBILE Partners K-Pop Girl Group Babymonster
March 25, 2025
With PUBG MOBILE’s seventh anniversary upcoming, it is partnering K-pop girl group Babymonster. Under the partnership, PUBG…
Lululemon Leverages On Lewis Hamilton’s Global Endorsement
February 26, 2025
Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under…
Popular Perfume Brands Bank On Young Chinese Male Celebrity Endorsements
February 14, 2025
It is no surprise that popular perfume brands have been collaborating with Chinese celebrity endorsements in…
Myntra Seals Another Bollywood Endorsement With Triptii Dimri
January 31, 2025
India’s biggest fashion, beauty and lifestyle e-tailer Myntra has added yet another Bollywood endorsement to its…
Bottega Veneta Dives Into K-Pop Endorsement Deal With Stray Kids’ I.N.
January 28, 2025
Kering owned luxury brand Bottega Veneta has made K-pop idol I.N as its latest Brand Ambassador,…
Ayurvedic Beauty Brand Inde Wild Scores Landmark Bollywood Actor Endorsement
January 22, 2025
Ayurvedic beauty brand Inde Wild has secured an endorsement from emerging Bollywood actor Ishaan Khatter as…
Tata Mumbai Marathon Secures Mo Farah Endorsement
January 17, 2025
One of Asia’s biggest marathons, the Tata Mumbai Marathon, has made legendary British marathoner Mo Farah…
