Register
to get articles and more to your inbox
News & insights
Archive
Directory
Celebrity Endorsement
Chanel Scores BTS Jung Kook’s Global Endorsement
December 19, 2025
Chanel has made K-pop superstar BTS’ Jung Kook as it latest global celebrity endorser for its…
Chinese Telco Giant Vivo Makes Tian Xiwei Its S50 Endorser
December 18, 2025
Chinese telco giant Vivo has made Tian Xiwei its latest celebrity endorser for its recently launched S50…
Prada Appoints Chinese Star Yang Mi As Its Latest Brand Ambassador
December 9, 2025
Prada has appointed Chinese actor Yang Mi has its latest celebrity endorser in China. The 39-year-old…
Roger Vivier Expands K-Pop Yeji’s Endorsement
December 3, 2025
French luxury footwear and accessories brand Roger Vivier has expanded K-pop idol Yeji’s role from a…
Fendi Releases Music Video With Brand Ambassador Bang Chan
November 5, 2025
Italian maison Fendi has released a new music project with K-pop group Stray Kids leader and…
The Tourism Authority of Thailand (TAT) Banks On Blackpink’s Lisa Global Aura For Latest Collab
October 23, 2025
The Tourism Authority of Thailand (TAT) has struck a deal with Blackpink’s Lisa Manoban as the latest “Amazing…
Hoka Selects Jing Boran As Its Celeb Endorser In China
October 17, 2025
California based running shoe brand Hoka has selected Jing Boran as its new brand ambassador in China. …
Challenger Athleisure Brand Oxpecker Nets Indian Cricketer Washington Sundar’s Endorsement
October 15, 2025
Emerging Indian athleisure brand Oxpecker— co-founded by then 20-year-old entrepreneur Dev Raval in 2023— has clinched a…
Canada Goose Taps Taiwanese Star Greg Hsu For Global Endorsement Partnership
October 13, 2025
After releasing its Fall/Winter collection, premium outerwear brand Canada Goose has appointed Taiwanese actor and singer Greg…
Ralph Lauren Fragrances Makes Jasprit Bumrah Polo 67 EDP Celeb Endorser
October 7, 2025
Ralph Lauren Fragrances has made Men in Blue fast bowler Jasprit Bumrah the face of Polo…
