Celebrity Endorsement

Pokemon GO Goes Big In India With Bollywood Power Couple Endorsement

October 17, 2024

Ahead of Diwali celebrations, popular game  Pokemon GO has secured a deal with Bollywood power couple Riteish  and Genelia…

Burberry Signs Up Chinese Starlet Zhang Jingyi As A Brand Ambassador

October 10, 2024

British heritage label Burberry has inked a deal with Chinese starlet Zhang Jingyi as its latest…

Calvin Klein Goes The Familiar K-Pop Endorsement Route

October 2, 2024

Calvin Klein is leveraging on the phenomenal power of K-pop by sealing an endorsement deal with…

Indian Edtech Startup Roombr Secures Rahul Dravid’s Endorsement 

September 30, 2024

Emerging Indian edtech startup Roombr has secured an endorsement from cricket legend Rahul Dravid as it…

Michael Kors Clinches Yang Zi Endorsement Deal For APAC 

September 25, 2024

In a bid to engage China’s Gen Z consumers, Michael Kors has signed popular Chinese entertainer…

Beats by Dre Scores Celebrity Endorsement Brace In India     

September 11, 2024

Apple-owned audio brand Beats by Dre has recently secured a brace of celebrity endorsements in India. …

Prada Scores Endorsement With K-pop girl group aespa’s Karina 

September 6, 2024

Italian luxury label Prada has trod a familiar path; securing an endorsement deal with K-pop girl…

Japanese Supermarket Chain Don Don Donki Snags A Bruno Mars Endorsement 

August 22, 2024

Japan’s Don Quixote supermarket chain, known as Don Don Donki across the region, has struck a…

Louis Vuitton Seals Celebrity Endorsement From Blackpink’s Lisa

July 26, 2024

Following  the release of “Rockstar”, her latest single earlier this month, Blackpink’s Lisa has joined the likes…

Rabanne’s Makeup Line Secures Troye Sivan’s Global Endorsement

July 10, 2024

The makeup line of luxury brand Rabanne has signed Aussie entertainer Troye Sivan as its newest…