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Celebrity Endorsement
De Beers Strikes Endorsement Deal With C-Drama Star Bai Lu
July 29, 2025
British luxury jewellery brand De Beers has made Chinese entertainer Bai Lu as its latest brand…
Bottega Veneta Partners Chinese Star Swimmer Pan Zhanle
July 21, 2025
Italian maison Bottega Veneta has secured an endorsement deal with ace Chinese swimmer Pan Zhanle. The…
Gucci Lands Global Endorsement With Stray Kids’ Lee Know
July 2, 2025
Gucci has successfully negotiated a global endorsement deal with Lee Know of K-pop boyband Stray Kids. …
Asics Seals A Novel Global Endorsement With A Dog
May 16, 2025
Popular Japanese sports brand Asics has appointed a rather novel endorsee recently; unveiling a global deal…
Runwal Realty Rebrands With Landmark Bollywood Endorsement
April 22, 2025
With an ambitious rebranding in the pipeline, Indian real estate firm Runwal Realty has secured a…
Haribo Jumps on The K-Pop Bandwagon With Jennie Collaboration
April 21, 2025
In a rather surprising left-field move, German gummy brand Haribo is all poised to collaborate with…
PUBG MOBILE Partners K-Pop Girl Group Babymonster
March 25, 2025
With PUBG MOBILE’s seventh anniversary upcoming, it is partnering K-pop girl group Babymonster. Under the partnership, PUBG…
Lululemon Leverages On Lewis Hamilton’s Global Endorsement
February 26, 2025
Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under…
Popular Perfume Brands Bank On Young Chinese Male Celebrity Endorsements
February 14, 2025
It is no surprise that popular perfume brands have been collaborating with Chinese celebrity endorsements in…
Myntra Seals Another Bollywood Endorsement With Triptii Dimri
January 31, 2025
India’s biggest fashion, beauty and lifestyle e-tailer Myntra has added yet another Bollywood endorsement to its…
