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Branded Content: Online Content
Report: Online Video Forecast To Grow 3x In Asia By 2022
July 18, 2017
The online video market in Asia is set to grow nearly threefold over the next five years, reaching more than US$46b by 2022, according to a recent report…
Korean Air Doubles Up on Factual Networks for Branded Content
July 5, 2017
Hanjin Group's Korean Air has partnered BBC Storyworks to produce a branded content series celebrating modern South Korean creative culture, intensifying its play in the platform as it…
Chinese Video Streaming Giant Splashes Over US$100m to Adapt Stephen Chow’s Blockbusters For Small Screens
June 14, 2017
Beijing-based video streaming platform iQiyi has paid a landmark US$61.8m for exclusive rights to the small screen adaptation of The Mermaid.
Report: PwC Forecasts Impressive Growth For VR In China
June 13, 2017
The demand for virtual reality (VR) headsets will be greatest in China and is poised to hit 85.9m units by 2021, according to a recent PriceWaterhouseCoopers (PwC) report.
Napster-Rakuten Gear Up For A Streaming Challenge In Japan
June 5, 2017
Japan’s reluctance to adopt music streaming platforms has been a conundrum for media observers but the format may gain momentum after Napster and Rakuten announced a major partnership…
Report: Brands Should Give Gen Z Opportunities To Be In Control
May 30, 2017
Marketers are paying more attention to Gen Z as 16-19-year-olds become a key consumer force across many categories.
Tencent Leverages On Youth Factor For Its Web Movies
May 29, 2017
Youth Tencent, part of the giant Chinese internet and gaming group, has amassed an impressive pool of producers and investors for the first edition of its web movie…
Report: How Brands Are Banking On Short-Form Video In China
May 25, 2017
Move over Snapchat and Instagram. Brands in China are using a more sophisticated beast when it comes to short-form video, according to research agency Chozan.
Twitter And Bloomberg Set To Collaborate On 24/7 News Channel
May 1, 2017
Twitter is poised to partner Bloomberg to create a round-the-clock news show as the social media looks to diversify its portfolio of ad revenue.
HOOQ Goes On The Charm Offensive With Original Asean Content
April 27, 2017
Singapore-based streaming video service Hooq is splashing the cash on original content from the ASEAN region to compete with other local and global SVOD offerings.
