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Branded Content: Online Content
Report: How To Impress China’s Mass Affluent Males
February 20, 2017
Whichever way you look at China, it's big. Population, TV ratings, the size of the Sponsorship market and so on. But every large mass can always be broken…
Report: IEG Forecasts Asian Sponsorship Industry To Grow Briskly
February 1, 2017
The global Sponsorship market is set to grow by 4.2% to US$62.8b in 2017, according to an IEG annual report on the industry, with Asia outpacing the global…
Mashable Eyes A Slice Of China’s Branded Content With Tencent Collab
January 18, 2017
Digital media and entertainment player Mashable has set its eyes for a China launch, partnering with Tencent for localisation efforts.
Uber Hails The Man Utd Connection
January 13, 2017
Global ride-hailing app Uber is the next big brand to jump onto the commercial clout of EPL’s Manchester United.
Tencent Cements Presence In Thailand’s Digital Content Scene
January 5, 2017
China’s SEO and entertainment major Tencent has its eye on Southeast Asia; sealing a partnership with Thai digital book and magazine publisher Oookbee.
Interview: The Brains Behind TCL-ESPN's Inspiring Bonding Moments
December 2, 2016
ASN has been wowed by ESPN-TCL’s Inspiring Bonding Moments, a branded content series covering the rarely told stories of Asean athletes. We go behind the scenes to interview…
GroupM Revolutionises Ad Buying With Latest Platform
December 1, 2016
WPP’s media division GroupM has unveiled a one-stop platform combining the company’s existing global data analytic and digital media assets, in an era where brands are scouring for…
DBS Rides On Sachin Mania & YouTuber Jose Covaco In India
November 23, 2016
DBS Bank has gone on the charm offensive with its branded content offerings to promote Digibank in India.
Report: McKinsey Reveals Asia’s Music Streaming Industry Leads The Way Forward
November 17, 2016
Asia is an exciting growth region for music streaming platforms, as they roll out innovative monetisation models with a range of partners, including advertisers to develop effective and…
Tinder Swipes Right Into Bollywood
November 16, 2016
Dating app Tinder is intensifying its branded entertainment partnerships in India, the app’s biggest market in Asia.
