Badminton

MetLife Seals BWF World Superseries Sponsorship Deal

December 19, 2013

The Badminton World Federation (BWF) has officially announced global insurance firm MetLife as the title sponsor of its BWF World Superseries, which begins with the Korea Open next…

Adidas Badminton Seals China Masters Sponsorship

September 4, 2013

Sporting apparel and equipment giant Adidas has secured official title sponsorship of the prestigious China Masters, one of the two major Badminton World Federation’s (BWF) tournaments in the…

Vodafone Becomes Indian Badminton League (IBL) Title Sponsor

August 9, 2013

The Indian Badminton League (IBL) has announced telco giant Vodafone India as the title sponsor of the inaugural event, which is loosely modeled after the IPL and features…

Sponsors circling new Indian Badminton League

December 6, 2012

Sponsors of the Indian Premier League Twenty20 cricket tournament have thrown their support behind what will be the country's latest sporting competition, the Indian Badminton League (IBL).

Li Ning to focus on badminton in as it enters India

March 29, 2012

Chinese sporting equipment and apparel brand, Li-Ning, entry into the market in India is likely to see the brand quickly pick up a few major sponsorships to spearhead…

Citroen Sponsors China's Badminton Team

August 26, 2010

The Dongfeng Motor Corporation's joint venture with PSA Peugeot Citroen has signed a three-year sponsorship deal with China's national badminton team. Signed with the aim of promoting Citroen's…

Li Ning Commits 8.8 million to Singapore Badminton

February 2, 2010

Chinese sports brand Li Ning has announced it will provide 8.8 million RMB in cash and equipment to the Singapore Badminton Association over the next four years. The…

Maxis Sponsors Badminton Stars in 2010

January 29, 2010

Malaysian telco Maxis Berhad has announced its sponsorship international badminton stars Lee Chong Wei and Misbun Sidek.

Li Ning Makes Move on Indian Badminton

August 10, 2009

Soon after establishing its badminton headquarters in Singapore, Li Ning has made a move on the Indian scene by sponsoring local badminton power couple Chetan Anand and Jwala…

361° Sponsors Badminton Cup

June 18, 2009

Just days after announcing plans to spend the proceeds of its IPO on sponsorships, Chinese sportswear brand has sponsored the Quanzhou Enterprise Badminton Tournament, known as the 361Â°…