February 26, 2015
Domestic urban real estate developer Vishvaraj Infrastructure Limited (VIL) has decided to back aspiring Indian female shuttlers Arundhati Pantawane and Rasika Raje.
January 14, 2015
The recent news of French energy behemoth Total pumping in USD10m+ in a four-year deal with the Badminton World Federation (BWF) has created a buzz in the Asian…
December 12, 2014
Earlier this week, we were greeted with news of 31-year-old badminton ace Lin Dan becoming the latest brand ambassador for Montblanc in China.
November 14, 2014
In a move to lift Singapore’s badminton scene, local property developer OUE Limited has renewed its title sponsorship of the Singapore Open until 2017, in a three-year deal…
November 11, 2014
The World No.1 of Badminton, Lee Chong Wei from Malaysia, has been temporarily suspended from all badminton following an "apparent" doping offense case during the World Championships in…
July 22, 2014
The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.
June 26, 2014
Chinese sports company Li-Ning has finalised a deal to become the title sponsor of the Badminton World Federation (BWF)’s 2014 World Championships in Denmark.
May 19, 2014
One of the world’s biggest badminton tournaments, has sealed a new partnership with Bank Central Asia(BCA), replacing Indonesian e-tailer blibli.com.
December 19, 2013
The Badminton World Federation (BWF) has officially announced global insurance firm MetLife as the title sponsor of its BWF World Superseries, which begins with the Korea Open next…
September 4, 2013
Sporting apparel and equipment giant Adidas has secured official title sponsorship of the prestigious China Masters, one of the two major Badminton World Federation’s (BWF) tournaments in the…