Badminton

Real Estate Company Backs Indian Shuttlers

February 26, 2015

Domestic urban real estate developer Vishvaraj Infrastructure Limited (VIL) has decided to back aspiring Indian female shuttlers Arundhati Pantawane and Rasika Raje.

ASN VERDICT: Total must “Activate or Die" around its Category-breaking Badminton Deal

January 14, 2015

The recent news of French energy behemoth Total pumping in USD10m+ in a four-year deal with the Badminton World Federation (BWF) has created a buzz in the Asian…

Is Lin Dan A Good Fit For Montblanc China?

December 12, 2014

Earlier this week, we were greeted with news of 31-year-old badminton ace Lin Dan becoming the latest brand ambassador for Montblanc in China.

OUE Renews Singapore Open Title Sponsorship

November 14, 2014

In a move to lift Singapore’s badminton scene, local property developer OUE Limited has renewed its title sponsorship of the Singapore Open until 2017, in a three-year deal…

ASN INSIGHT: Asian Sport's Highest Profile Drugs Scandal? Malaysian's Overdose hits Sponsorship Health

November 11, 2014

The World No.1 of Badminton, Lee Chong Wei from Malaysia, has been temporarily suspended from all badminton following an "apparent" doping offense case during the World Championships in…

Li Ning Partners World Kabaddi League

July 22, 2014

The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.

Li-Ning Expands Badminton Partnership Portfolio: Dominates the category in Asia

June 26, 2014

Chinese sports company Li-Ning has finalised a deal to become the title sponsor of the Badminton World Federation (BWF)’s 2014 World Championships in Denmark.

BCA Shuttles Into Indonesia Open

May 19, 2014

One of the world’s biggest badminton tournaments, has sealed a new partnership with Bank Central Asia(BCA), replacing Indonesian e-tailer blibli.com.

MetLife Seals BWF World Superseries Sponsorship Deal

December 19, 2013

The Badminton World Federation (BWF) has officially announced global insurance firm MetLife as the title sponsor of its BWF World Superseries, which begins with the Korea Open next…

Adidas Badminton Seals China Masters Sponsorship

September 4, 2013

Sporting apparel and equipment giant Adidas has secured official title sponsorship of the prestigious China Masters, one of the two major Badminton World Federation’s (BWF) tournaments in the…