Badminton

Chinese White Goods Maker Changhong Backs The National Badminton Team

September 25, 2020

Chinese white goods maker Changhong has become the latest sponsor of the China National Badminton Team.…

Travel StartUp Emerges In Asia With BWF Deal

March 4, 2020

Map-based, travel startup Stay22 has agreed a deal to become the official travel solutions sponsor for…

FedEx Partners BBC In Latest Branded Content Deal

October 8, 2019

FedEx Express has secured a deal to partner BBC Global news in a branded content deal, including key Asian markets.

Djarum Owned E-Tailer Blibli Dives Into Video Streaming; Leverages On Indonesia Open Sponsorship

July 17, 2019

Indonesian e-commerce platform Blibli, owned by tobacco giant Djarum Group, has launched an on-demand video streaming platform called Blibli Play.

Li Ning Ousts Yonex With Srikanth Kidambi Endorsement

January 15, 2019

Chinese sportswear brand Li Ning has sealed a four-year endorsement deal worth US$4.9m with Indian badminton star Srikanth Kidambi.

Mid-Tier Moutai Brand Laymau Nets Major Badminton Deal

July 30, 2018

Chinese moutai brand Laymau has bagged a partnership with the Badminton World Federation (BWF) for the ongoing BWF World Championships in Nanjing.

HSBC Signals Strategy Shift As It Partners With BWF

January 10, 2018

In a major sponsorship coup for badminton, its global authority - the Badminton World Federation (BWF) - has secured a wide-ranging four-year partnership with HSBC marking a distinctive…

PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market

October 26, 2017

PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.

Daihatsu Invests in Malaysian Badminton; But At What Cost?

October 5, 2017

Japanese car maker Daihatsu has scored its first deal in the Malaysian sports sponsorship market but the foreign brand might be about to ruffle local feathers.

CITIC Group Underspending Despite Fresh Investment In Badminton & Fencing

July 13, 2017

State-owned CITIC Guoan Group - the minority owners of Chinese Super League (CSL) club Beijing Guoan - is diversifying its sporting investment in the capital as it hooks…