Badminton

Big Brands Court Indian Badminton’s New Golden Boy

June 27, 2017

Everyone loves a winner...And that's the case in Indian badminton too as it unveiled a new golden boy in Kidambi Srikanth, who became the first Indian to win…

Media Spending Fuels India’s Sport Sponsorship Market In 2016

March 20, 2017

Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost 25% and accounting for over half of the total, new…

Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market

March 8, 2017

While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…

Hisense Nets Another Sporting Partnership

December 7, 2016

Following high-profile sponsorship deals with the Australian Open, Euro 2016 and China’s gymnastics team at the Rio Olympics, Hisense has acquired a coveted deal in the badminton world.

Local Steel Heavyweight Backs Rio Sensation PV Sindhu

October 10, 2016

The first Indian female to win a silver at the Olympics has scored a blue-chip sponsorship deal with state enterprise Vizag Steel.

Challenger Household Appliances Brand Partners Malaysian Badminton Club

October 4, 2016

Malaysian Purple League team Puchong United Badminton Club (PUBC) has secured a primary sponsorship deal from the local arm of Turkish white goods brand Beko.

Wanda/Infront Strike A Big Money Deal In Booming Badminton

September 30, 2016

Sports marketing firm Infront Sports & Media, a subsidiary of the acquisitive Chinese conglomerate Wanda, has secured an exclusive eight-year partnership with Badminton World Federation (BWF).

INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia

July 13, 2016

Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…

Chinese Smartphone Maker Vivo Continues Blockbuster Sports Investment

July 4, 2016

Big spending Chinese smartphone maker Vivo has made another significant investment in the Asian sponsorship landscape, by securing an exclusive deal with NBA China.

Is a Chinese Air-wave of Sponsorship, led by XiamenAir, about to hit Asia?

June 14, 2016

Two hundred new international air routes will surge out of China in 2016*... and with 14 international airlines of Chinese origin (not including cargo), could XiamenAir's recent sponsorships…