Badminton

Chinese Smartphone Maker Vivo Continues Blockbuster Sports Investment

July 4, 2016

Big spending Chinese smartphone maker Vivo has made another significant investment in the Asian sponsorship landscape, by securing an exclusive deal with NBA China.

Is a Chinese Air-wave of Sponsorship, led by XiamenAir, about to hit Asia?

June 14, 2016

Two hundred new international air routes will surge out of China in 2016*... and with 14 international airlines of Chinese origin (not including cargo), could XiamenAir's recent sponsorships…

ESPN Gets Ambitious In India's Growing Sports Industry

June 2, 2016

With India’s buoyant sports industry in mind, global sports broadcaster ESPN will unveil a localised version of its mobile app in the nation, the first market outside the…

Saina Nehwal Nets A Huawei Endorsement, Just Like Leo Messi

March 31, 2016

Huawei’s Honor series is banking on Indian badminton star Saina Nehwal’s popularity as it plans to increase its market share in the nation’s booming mobile market.

A Recovery Boost For Singapore Swimming

March 2, 2016

Ahead of Rio2016, the Singapore Swimming Association (SSA) has received a sponsorship boost by securing a three-year deal with Phiten Singapore as its Sports Recovery Partner.

Media House Invests in Asia's Underdog Racquet Sport

January 4, 2016

Star Sports has snapped up title sponsorship rights of the Premier Badminton League, which will see the world’s leading shuttlers battle in India, after a two-year hiatus.

Huawei Throws Sport Sponsorship Playbook in the Bin in Asia; Opts for Non-sport instead

November 27, 2015

Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.

OUE Doubles Down in Racquet Sports After DBS Flip-Flops

November 12, 2015

Local integrated property developers OUE Limited have replaced DBS Bank to become the new title sponsors of the Singapore Slammers, the city-state’s team for the next three seasons…

Malaysian Purple League’s Muar City Nets Tokio Marine Partnership

October 30, 2015

The Malaysian arm of Tokio Marine Insurance group will become the primary sponsor of defending champions Muar City Badminton Club in the sophomore season of the Malaysian Purple…